Toddler Snow Boots

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

-97.9%

Conversion, latest week

0.1%

Market size, estimated

$466Ka year

Peak month

December146.2× the quietest month

Top search term

moon boots for woman358K searches a year

Listings sell for $45.00 on average, from $7.36 to $628.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $45.00 that is $11K to $23K a year per listing.

Average price

$45.00inside the $15 to $100 sweet spot

Price range

$7.36–$628.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$11K–$23K

Returns

13.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #8,358 within Shoes. It carries 1,218 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

3.9%

Average rank

#8,358in Shoes

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,218per listing

Listings tracked

326

69 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

69

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months