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Toddler Shoe Laces

Fail

Prices span $3.33–$15.85, mostly outside the sweet spot, so Toddler Shoe Laces is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$33K/yr154K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
43%top-5 click share · 21 brands · 24 sellers

Flapen Score

Toddler Shoe Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Shoe Laces is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Shoe Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Shoe Laces 154K times last year and spent an estimated $33K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
3.0%
Market size, estimated
$33Ka year
Peak month
August1.9× the quietest month
Top search term
kids shoelaces33K searches a year

02 · Price

A sale here is worth $7.13.

Listings sell for $7.13 on average, from $3.33 to $15.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $7.13 that is $713 to $2K a year per listing.

Average price
$7.13under the $15 to $100 sweet spot
Price range
$3.33–$15.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$713–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #293 within Shoe, Jewelry & Watch Accessories. It carries 13,672 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#293in Shoe, Jewelry & Watch Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
13,672per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Toddler Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

24

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

43%

Top 20: 79%

Open market

25%

  • Brand 130%
  • Brand 228%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Toddler Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Toddler Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids shoelaces33K/yr
  • toddler shoe laces31K/yr
  • shoelaces for kids27K/yr
  • kids shoe laces for sneakers11K/yr
  • kid shoe laces9K/yr
  • kids shoelaces for sneakers10K/yr
  • shoe laces kids7K/yr
  • kid shoe laces for sneakers6K/yr
  • smart buckle laces5K/yr
  • shoe strings for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Shoe Laces

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
2.2%of orders come back
“Broke after a month”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toddler Shoe Laces questions

Answered from the same tracked data.