Toddler Shirts
FailBuyers convert on only 0.8% of searches, so Toddler Shirts is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $122K/yr837K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 27%top-5 click share · 22 brands · 42 sellers
Flapen Score
Toddler Shirts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Shirts is stronger. Inside it, weaker.
Market
The Toddler Shirts market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Shirts 837K times last year and spent an estimated $122K. The top 5 brands take 71% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $122Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- toddler boy shirts167K searches a year
02 · Price
A sale here is worth $18.95.
Listings sell for $18.95 on average, from $5.60 to $44.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.95 that is $0 to $2K a year per listing.
- Average price
- $18.95inside the $15 to $100 sweet spot
- Price range
- $5.60–$44.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #80 within Baby Boys. It carries 5,392 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #80in Baby Boys
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,392per listing
- Listings tracked
- 67
04 · Newcomers
13 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Toddler Shirts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
42
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
27%
Top 20: 58%
Open market
24%
- Brand 125%
- Brand 221%
- Brand 312%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Toddler Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Toddler Shirts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler boy shirts167K/yr
- toddler shirts168K/yr
- toddler t shirts93K/yr
- toddler tshirt72K/yr
- toddler shirts boys75K/yr
- toddler shirt63K/yr
- toddler tshirts47K/yr
- toddler boy shirt50K/yr
- toddler boys shirts42K/yr
- 3t boy shirts35K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Shirts
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Shirts questions
Answered from the same tracked data.









