Toddler Shirts
FailBuyers convert on only 0.8% of searches, so Toddler Shirts is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $122K/yr837K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 27%top-5 click share · 22 brands · 42 sellers
Flapen Score
Toddler Shirts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Shirts is stronger. Inside it, weaker.
Market
The Toddler Shirts market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Shirts 837K times last year and spent an estimated $122K. The top 5 brands take 71% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $122Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- toddler boy shirts167K searches a year
02 · Price
A sale here is worth $18.95.
Listings sell for $18.95 on average, from $5.60 to $44.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.95 that is $0 to $2K a year per listing.
- Average price
- $18.95inside the $15 to $100 sweet spot
- Price range
- $5.60–$44.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #80 within Baby Boys. It carries 5,392 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #80in Baby Boys
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,392per listing
- Listings tracked
- 67
04 · Newcomers
13 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Toddler Shirts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Unisex Toddlers Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 3T
- Price
- $14.49
- Rating
- 4.8/5
- Reviews
- 491
- Age
- 1y ago

The Childrens Place Baby-Boys and Toddler Vehicle Short Sleeve Graphic T-Shirts multipacks Truck/Firetruck/Construction 3-Pack 3T
- Price
- $15.04
- Rating
- 4.8/5
- Reviews
- 5,571
- Age
- 3y ago

Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Boys and Toddlers Short Sleeve Shirt & Shorts Set Blue Uneven Thin Stripe 3T
- Price
- $23.88
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 2mo ago

Simple Joys by Carters Boys Short-Sleeve Shirts Pack of 3 Heather Grey/Green Stripe 2T
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 24,631
- Age
- 2mo ago

Poroka 6 Pack Baby Toddler Boys Solid Short-Sleeve Tee Shirts Infant Cotton T-Shirt with Crew Neck for Toddlers 6 Months-3T
- Price
- $24.32
- Rating
- 4.8/5
- Reviews
- 441
- Age
- 3y ago
Trending
estimated 90-day click momentum
The Childrens Place Baby Boys Short Sleeve Graphic T-Shirt Infant-and-Toddler-Shirts Aspen Gold|Carrot Stick|Clear Aqua 4T US
- Price
- $13.01
- Rating
- 4.8/5
- Reviews
- 2,053
- Age
- 3y ago

The Childrens Place Baby Girls Assorted Everyday Short Sleeve Graphic T-shirts multipacks Infant-and-toddler-t-shirts Purple Dinos/Pink Dinos/Love 3-pack 4T US
- Price
- $13.67
- Rating
- 4.8/5
- Reviews
- 7,737
- Age
- 1y ago

Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Boys and Toddlers Short Sleeve Shirt & Shorts Set Blue Uneven Thin Stripe 3T
- Price
- $23.88
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 2mo ago

The Childrens Place Baby Boys and Toddler Sports Cars Trucks Short Sleeve Graphic T-Shirts 3 Pack Firetruck/Construction/Motorcycle 4 Years
- Price
- $14.21
- Rating
- 4.8/5
- Reviews
- 5,571
- Age
- 10mo ago

Butterblu Taylor 5-Pack Short Sleeve T-Shirts 100% Organic Cotton for Boys & Girls Sunset 18 Months
- Price
- $28.66
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 3mo ago
Newest
by launch date
Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Boys and Toddlers Short Sleeve Shirt & Shorts Set Blue Uneven Thin Stripe 3T
- Price
- $23.88
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 2mo ago

Simple Joys by Carters Boys Short-Sleeve Shirts Pack of 3 Heather Grey/Green Stripe 2T
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 24,631
- Age
- 2mo ago

Simple Joys by Carters Baby and Toddler Boys 3-Pack Short-Sleeve Pocket Henley Tee Shirt
- Price
- $20.54
- Rating
- 4.8/5
- Reviews
- 24,631
- Age
- 2mo ago

Simple Joys by Carters Baby and Toddler Boys 3-Pack Tank Tops
- Price
- $15.27
- Rating
- 4.8/5
- Reviews
- 10,403
- Age
- 2mo ago

Butterblu Taylor 5-Pack Short Sleeve T-Shirts 100% Organic Cotton for Boys & Girls Frost 24 Months
- Price
- $26.97
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
42
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
27%
Top 20: 58%
Open market
24%
- Amazon Essentials25%
- The Children's Place21%
- Simple Joys by Carter's12%
- Poroka8%
- Butterblu5%
- ZUEMET5%
Demand
Toddler Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Toddler Shirts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler boy shirts167K/yr
- toddler shirts168K/yr
- toddler t shirts93K/yr
- toddler tshirt72K/yr
- toddler shirts boys75K/yr
- toddler shirt63K/yr
- toddler tshirts47K/yr
- toddler boy shirt50K/yr
- toddler boys shirts42K/yr
- 3t boy shirts35K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Shirts
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Shirts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









