toddler robe
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$8.81–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$330K$330K/yr · 2.2M searches
Review moat
Okay3,317.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler robe is a $330K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
toddler robe market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $314K–$419K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.2%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
28%
Top 20: 57%
Open market
30%
- Doctor Unicorn30%
- V.&GRIN24%
- Burt's Bees Baby6%
- FunnyPaja4%
- Umeyda4%
- HDOBHIO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Top toddler robe search terms
- toddler robe258K/yr
- kids robe239K/yr
- girls robe254K/yr
- boys robe196K/yr
- kids robes for girls140K/yr
- robes for girls132K/yr
- girls bathrobe105K/yr
- kids bathrobe88K/yr
- kids robes for boys102K/yr
- toddler bathrobe86K/yr
Top toddler robe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
V.&GRIN Girls Fleece Hooded Robe Soft Plush Warm Bathrobe Cozy Unicorn Sleepwear Gift for 5-14 Years Lilac Heart 7-8
V.&GRIN$16.074.7★2,826 rev
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 7-8)
V.&GRIN$23.114.6★170 rev
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old
Burt's Bees Baby$24.984.8★274 rev
Doctor Unicorn Soft Hooded Rainbow Bathrobe Sleepwear for Girls (Bright Purple- 12-13 Years)
Doctor Unicorn$19.484.7★3,820 rev
V.&GRIN Boys Fleece Robe Hooded Plush Soft Fuzzy Bathrobe for Kids 5-14 Years Cozy Warm Sleepwear GiftNavy 7-8
V.&GRIN$18.244.7★3,426 rev
Newest
by launch date
HDOBHIO Girls Fleece Hooded Robe Warm Sleepwear for Toddler Kids Soft Fuzzy Bathrobe Gifts Purple Daisy 4-5 Years
HDOBHIO$18.11220 rev
FunnyPaja Girls Soft Fleece Robes Plush Hooded Bathrobes Sleepwear for Kids 2-16 Years Pink Bow 9-10 Years
FunnyPaja$22.11453 rev
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 7-8)
V.&GRIN$23.11170 rev
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 9-10)
V.&GRIN$26.12170 rev
Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old
Burt's Bees Baby$24.67274 rev
Trending
90-day click momentum
Doctor Unicorn Soft Unicorn Hooded Bathrobe Sleepwear - Unicorn Gifts for Girls Pink B 5-6 Years
Doctor Unicorn$21.324.8★
Doctor Unicorn Girls Fleece Hooded Robe Toddler Warm Fuzzy Bathrobe Pink 2 7-9 Years
Doctor Unicorn$18.924.8★
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 9-10)
V.&GRIN$26.124.6★
V.&GRIN Girls Hooded Towel Robe Soft Bubble Microfiber Super Absorbent Quick-Dry Bathrobe Bath Spa for 5-14 Years Kids (Light Pink 7-8)
V.&GRIN$23.114.6★
Doctor Unicorn Soft Unicorn Hooded Bathrobe Sleepwear - Unicorn Gifts for Girls Pink B 7-9 Years
Doctor Unicorn$21.674.8★
What buyers say about toddler robe
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and absorbent”
“Fit perfectly”
“High quality robe”
“Comfortable”
“washed up nicely”
“Feels warm and cozy”
“Accurate color and fit”
“Great value”
“AS described”
“very nice fleece thickness”
What buyers complain about
“low quality”
“beware of sizing”
“The only small downside is that it could be a bit thicker for extra warmth”
“Doesn't an inside string to help tie from the inside”
“Not what you think”
“it is less absorbent than Id hoped”
“Very wrinkled”
“Thin material”
“not cozy”
“seam came apart after the first washing”
Top return reasons
Common questions
- Is toddler robe profitable to sell on Amazon United States?
- The niche generates $330K/yr across 59 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the toddler robe niche?
- 25 brands and 29 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in toddler robe?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.8%.
- When does demand for toddler robe peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the toddler robe niche?
- Listings span $8.81–$38.48; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 3,317 reviews — the moat a new listing must climb.