Toddler Rain Boots

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-49.4%

Conversion, latest week

0.4%

Market size, estimated

$562Ka year

Peak month

November4.7× the quietest month

Top search term

toddler rain boots1.4M searches a year

Listings sell for $22.12 on average, from $14.49 to $38.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $22.12 that is $6K to $11K a year per listing.

Average price

$22.12inside the $15 to $100 sweet spot

Price range

$14.49–$38.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

7.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #220 within Shoes. It carries 6,620 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#220in Shoes

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

6,620per listing

Listings tracked

67

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months