Toddler Purse

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $438K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

1.2%

Market size, estimated

$438Ka year

Peak month

December4.5× the quietest month

Top search term

toddler purse482K searches a year

Listings sell for $12.70 on average, from $6.76 to $29.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.70 that is $10K to $13K a year per listing.

Average price

$12.70under the $15 to $100 sweet spot

Price range

$6.76–$29.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

2.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #771 within Accessories. It carries 2,133 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#771in Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,133per listing

Listings tracked

30

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months