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Toddler Plaid Shirt

Fail

Demand is soft, at -43.3% this quarter, so Toddler Plaid Shirt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$21K/yr202K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
20%top-5 click share · 34 brands · 34 sellers

Flapen Score

Toddler Plaid Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Plaid Shirt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Plaid Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Plaid Shirt 202K times last year and spent an estimated $21K. The top 5 brands take 73% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
0.6%
Market size, estimated
$21Ka year
Top search term
toddler flannel shirt43K searches a year

02 · Price

A sale here is worth $16.84.

Listings sell for $16.84 on average, from $8.51 to $41.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.84 that is $0 to $2K a year per listing.

Average price
$16.84inside the $15 to $100 sweet spot
Price range
$8.51–$41.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #895 within Baby Boys. It carries 1,838 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#895in Baby Boys
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,838per listing
Listings tracked
117

04 · Newcomers

1 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Toddler Plaid Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

34

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

20%

Top 20: 46%

Open market

24%

  • Brand 128%
  • Brand 227%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Toddler Plaid Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 11.3× · 7 of 12 months tracked

Search terms

Top Toddler Plaid Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler flannel shirt43K/yr
  • toddler plaid shirt26K/yr
  • toddler boy plaid shirt14K/yr
  • toddler flannel jacket9K/yr
  • toddler boy flannel18K/yr
  • toddler flannel shirt boy13K/yr
  • plaid shirt toddler boy7K/yr
  • plaid toddler shirt4K/yr
  • toddler shacket6K/yr
  • toddler boy flannel shirt18K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Plaid Shirt

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
9.0%of orders come back
“runs very small”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Plaid Shirt questions

Answered from the same tracked data.