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Toddler Party Dress

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.1% of searches, so Toddler Party Dress is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$19K/yr524K searches / yr
90-day growth
+49.8%search demand this quarter
Competition
9%top-5 click share · 134 brands · 151 sellers

Flapen Score

Toddler Party Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Party Dress is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Party Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Party Dress 524K times last year and spent an estimated $19K. The top 5 brands take 28% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+49.8%
Conversion, latest week
0.1%
Market size, estimated
$19Ka year
Peak month
February1.5× the quietest month
Top search term
tutu dress for girls144K searches a year

02 · Price

A sale here is worth $27.28.

Listings sell for $27.28 on average, from $7.86 to $81.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.28 that is $0 to $3K a year per listing.

Average price
$27.28inside the $15 to $100 sweet spot
Price range
$7.86–$81.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,038 within Baby Girls. It carries 908 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
0.8%
Average rank
#1,038in Baby Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
908per listing
Listings tracked
330

04 · Newcomers

6 of last year's 89 launches cleared the first-year sales bar.

89 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
89
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Toddler Party Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

134 rising

Sellers

151

Top-5 brand share

28%

Top 20: 58%

Top-5 click share

9%

Top 20: 23%

Open market

72%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Toddler Party Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toddler Party Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tutu dress for girls144K/yr
  • birthday girl dress86K/yr
  • kids prom dresses34K/yr
  • prom dresses for girls20K/yr
  • prom dress for girls16K/yr
  • girls prom dress17K/yr
  • vestidos para nias de 3 aos46K/yr
  • graduation dress kids10K/yr
  • graduation dress for kids10K/yr
  • graduation dress for girls 6-78K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Party Dress

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Runs larger”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Party Dress questions

Answered from the same tracked data.