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Toddler Neck Warmer

Fail

Shoppers spend an estimated $0 a year here, so Toddler Neck Warmer is a Fail.

Flapen Score
10
10 / 100
Ranks 16,926 of 16,930 Clothing, Shoes & Jewelry niches · −35 vs the category median of 45
Market size
$0/yr32K searches / yr
90-day growth
-88.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Toddler Neck Warmer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Neck Warmer is stronger. Inside it, weaker.

10Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Neck Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Neck Warmer 32K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 10 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-88.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
neck warmer for kids7K searches a year

02 · Price

A sale here is worth $9.53.

Listings sell for $9.53 on average, from $7.33 to $12.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.53 that is $0 to $953 a year per listing.

Average price
$9.53under the $15 to $100 sweet spot
Price range
$7.33–$12.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$953
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #24 within Accessories. It carries 779 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#24in Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
779per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toddler Neck Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Open — no brand owns it (0%)

Demand

Toddler Neck Warmer search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Toddler Neck Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck warmer for kids7K/yr
  • neck warmers for kids4K/yr
  • toddler neck warmer21K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Neck Warmer

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Tight”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toddler Neck Warmer questions

Answered from the same tracked data.