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Toddler Mittens

Fail

Demand is soft, at -95.0% this quarter, so Toddler Mittens is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$273K/yr1.9M searches / yr
90-day growth
-95.0%search demand this quarter
Competition
19%top-5 click share · 63 brands · 81 sellers

Flapen Score

Toddler Mittens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Mittens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Mittens market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Mittens 1.9M times last year and spent an estimated $273K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
1.2%
Market size, estimated
$273Ka year
Peak month
December92.6× the quietest month
Top search term
toddler mittens436K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $4.30 to $44.98. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $11.97 that is $9K to $12K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$4.30–$44.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #126 within Baby Boys. It carries 2,146 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#126in Baby Boys
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,146per listing
Listings tracked
119

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toddler Mittens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

81

Top-5 brand share

30%

Top 20: 75%

Top-5 click share

19%

Top 20: 48%

Open market

65%

  • Brand 19%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Toddler Mittens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 92.6×

Search terms

Top Toddler Mittens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler mittens436K/yr
  • toddler snow gloves330K/yr
  • kids mittens196K/yr
  • mittens for kids159K/yr
  • toddler gloves 2t130K/yr
  • toddler mittens ages 2-491K/yr
  • toddler glove10K/yr
  • gloves for toddlers 1-342K/yr
  • mittens for toddlers 1-3105K/yr
  • toddler waterproof gloves90K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Mittens

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”
25%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Run big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Mittens questions

Answered from the same tracked data.