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Toddler Mardi Gras Outfit

Fail

Demand is soft, at -93.3% this quarter, so Toddler Mardi Gras Outfit is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$15K/yr246K searches / yr
90-day growth
-93.3%search demand this quarter
Competition
21%top-5 click share · 56 brands · 59 sellers

Flapen Score

Toddler Mardi Gras Outfit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Mardi Gras Outfit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Mardi Gras Outfit market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Mardi Gras Outfit 246K times last year and spent an estimated $15K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -93.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-93.3%
Conversion, latest week
0.4%
Market size, estimated
$15Ka year
Peak month
February65.8× the quietest month
Top search term
mardi gras outfit for girls22K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $5.37 to $35.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.94 that is $0 to $1K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$5.37–$35.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #2,008 within Baby Girls. It carries 187 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
98%
Out of stock, average day
7.1%
Average rank
#2,008in Baby Girls
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
187per listing
Listings tracked
95

04 · Newcomers

0 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
58
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toddler Mardi Gras Outfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

59

Top-5 brand share

37%

Top 20: 70%

Top-5 click share

21%

Top 20: 48%

Open market

60%

  • Brand 115%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Toddler Mardi Gras Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 65.8×

Search terms

Top Toddler Mardi Gras Outfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras outfit for girls22K/yr
  • mardi gras outfit for kids13K/yr
  • kids mardi gras outfit17K/yr
  • girls mardi gras outfit21K/yr
  • mardi gras kids outfit11K/yr
  • mardi gras kids13K/yr
  • toddler mardi gras outfit26K/yr
  • mardi gras dress for girls10K/yr
  • mardi gras girls outfit7K/yr
  • baby girl mardi gras outfit10K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Mardi Gras Outfit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Not true to size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Mardi Gras Outfit questions

Answered from the same tracked data.