toddler leggings 18-24 months
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$8.20–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,785.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, toddler leggings 18-24 months is a $20K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
toddler leggings 18-24 months market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 6.8%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
32%
Top 20: 63%
Open market
22%
- Simple Joys by Carter's31%
- Amazon Essentials23%
- The Children's Place14%
- Witwot4%
- DREAM BUS3%
- Coaturi3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -32.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top toddler leggings 18-24 months search terms
- 24 month girl pants9K/yr
- baby girl pants 18-24 months5K/yr
- 24 month pants girls5K/yr
- baby girl leggings 18-24 months5K/yr
- baby leggings 18-24 months girls6K/yr
- 24 months girls pants5K/yr
- toddler leggings 18-24 months1K/yr
- 24 month leggings girls750/yr
Top toddler leggings 18-24 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$16.184.8★37,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 24 Months
Simple Joys by Carter's$16.404.8★37,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 24 Months
Simple Joys by Carter's$16.174.8★37,938 rev
The Childrens Place and Toddler Girls Leggings Rose Mist 18-24 Monts
The Children's Place$21.584.6★1,500 rev
Amazon Essentials Baby Girls Leggings Pack of 3 Navy/Pale Pink/Dots 24 Months
Amazon Essentials$12.844.6★180 rev
Newest
by launch dateSimple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$16.1837,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 24 Months
Simple Joys by Carter's$16.4037,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 24 Months
Simple Joys by Carter's$16.1737,938 rev
Simple Joys by Carters Baby 4-pack Pant navy grey dot pink floral 24 Months
Simple Joys by Carter's$15.0937,938 rev
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set Light Pink Light Pink Ice Cream 24 Months
Amazon Essentials$22.5477 rev
Trending
90-day click momentum
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 24 Months
Amazon Essentials$15.044.4★
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set Light Pink Light Pink Ice Cream 24 Months
Amazon Essentials$22.544.5★
YooAurvox 4 Pack Toddler Girls Capri Pants Baby Loose Wide Leg Pants Summer Casual Leggings Clothes with Pockets(18-24 Months Navy Blue Light Gray Hazy Blue Light Blue)
YooAurvox$34.854.4★
Amazon Essentials Baby Girls Legging Pack of 3 Floral/Ivory/Terracotta 18 Months
Amazon Essentials$14.534.4★
Amazon Essentials x Sofia Grainge Unisex Babies Pull-On Twill Jogger Pants Light Beige 24 Months
Amazon Essentials$15.134.2★
What buyers say about toddler leggings 18-24 months
What buyers praise and complain about, mined from review topics.What buyers love
“Satisfying product”
“Sizes are accurate standard size”
“The material is comfortable”
“Great colors”
“Soft stretchy material”
“The fabric feels soft and breathable, making them a great option for spring and summer when heavier pants would be too warm”
“Gauze tends to be lightweight, breathable, and soft against sensitive skin, which makes these especially nice for warmer weather or everyday indoor wear”
“because they're inexpensive”
“Exactly as described”
“breathable”
What buyers complain about
“pants are very long”
“Horribly thin”
“I wish there was a grey color in the 3 pack through”
“Too thin”
“not very stretchy”
“See through”
“Has a little length to grow into”
“May not be new”
“Scammed”
“The pants especially are really big, both in waist and length”
Top return reasons
Common questions
- Is toddler leggings 18-24 months profitable to sell on Amazon United States?
- The niche generates $20K/yr across 66 tracked products. 9 of 29 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the toddler leggings 18-24 months niche?
- 21 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in toddler leggings 18-24 months?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
- When does demand for toddler leggings 18-24 months peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the toddler leggings 18-24 months niche?
- Listings span $8.20–$35.63; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 5,786 reviews — the moat a new listing must climb.