Toddler Halloween Costume

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $863K a year.

Searches, last 12 months

8.2M

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

0.4%

Market size, estimated

$863Ka year

Peak month

October189.1× the quietest month

Top search term

girls costumes464K searches a year

Listings sell for $25.67 on average, from $4.38 to $126.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 0 to 100 of them. At $25.67 that is $0 to $3K a year per listing.

Average price

$25.67inside the $15 to $100 sweet spot

Price range

$4.38–$126.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #657 within Girls. It carries 1,051 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#657in Girls

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,051per listing

Listings tracked

60

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months