Toddler Girl Winter Coat
FailDemand is soft, at -86.7% this quarter, so Toddler Girl Winter Coat is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $71K/yr335K searches / yr
- 90-day growth
- -86.7%search demand this quarter
- Competition
- 20%top-5 click share · 39 brands · 63 sellers
Flapen Score
Toddler Girl Winter Coat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Girl Winter Coat is stronger. Inside it, weaker.
Market
The Toddler Girl Winter Coat market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Girl Winter Coat 335K times last year and spent an estimated $71K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -86.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -86.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $71Ka year
- Peak month
- December66.8× the quietest month
- Top search term
- toddler girl winter coat71K searches a year
02 · Price
A sale here is worth $31.44.
Listings sell for $31.44 on average, from $9.94 to $112.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.44 that is $0 to $3K a year per listing.
- Average price
- $31.44inside the $15 to $100 sweet spot
- Price range
- $9.94–$112.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #272 within Baby Boys. It carries 2,227 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 27.2%
- Average rank
- #272in Baby Boys
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,227per listing
- Listings tracked
- 114
04 · Newcomers
3 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 32
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toddler Girl Winter Coat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
63
Top-5 brand share
63%
Top 20: 88%
Top-5 click share
20%
Top 20: 45%
Open market
34%
- Brand 139%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
Toddler Girl Winter Coat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 66.8×
Search terms
Top Toddler Girl Winter Coat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler girl winter coat71K/yr
- toddler girl puffer jacket14K/yr
- 4t winter coat boys24K/yr
- 4t coat12K/yr
- winter coat toddler girl19K/yr
- 3t winter coat girls16K/yr
- toddler boy puffer jacket11K/yr
- toddler girls winter coat22K/yr
- winter coat toddler boy14K/yr
- 4t winter coat girls21K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Girl Winter Coat
We read the reviews and the return reasons for every product selling here.
“runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Girl Winter Coat questions
Answered from the same tracked data.









