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Toddler Girl Winter Coat

Fail

Demand is soft, at -86.7% this quarter, so Toddler Girl Winter Coat is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$71K/yr335K searches / yr
90-day growth
-86.7%search demand this quarter
Competition
20%top-5 click share · 39 brands · 63 sellers

Flapen Score

Toddler Girl Winter Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Girl Winter Coat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Girl Winter Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Girl Winter Coat 335K times last year and spent an estimated $71K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -86.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-86.7%
Conversion, latest week
0.7%
Market size, estimated
$71Ka year
Peak month
December66.8× the quietest month
Top search term
toddler girl winter coat71K searches a year

02 · Price

A sale here is worth $31.44.

Listings sell for $31.44 on average, from $9.94 to $112.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.44 that is $0 to $3K a year per listing.

Average price
$31.44inside the $15 to $100 sweet spot
Price range
$9.94–$112.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #272 within Baby Boys. It carries 2,227 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#272in Baby Boys
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,227per listing
Listings tracked
114

04 · Newcomers

3 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Toddler Girl Winter Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

63

Top-5 brand share

63%

Top 20: 88%

Top-5 click share

20%

Top 20: 45%

Open market

34%

  • Brand 139%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Toddler Girl Winter Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 66.8×

Search terms

Top Toddler Girl Winter Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler girl winter coat71K/yr
  • toddler girl puffer jacket14K/yr
  • 4t winter coat boys24K/yr
  • 4t coat12K/yr
  • winter coat toddler girl19K/yr
  • 3t winter coat girls16K/yr
  • toddler boy puffer jacket11K/yr
  • toddler girls winter coat22K/yr
  • winter coat toddler boy14K/yr
  • 4t winter coat girls21K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Girl Winter Coat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
26%of negative reviews mention “Size-Overall”
7.2%of orders come back
“runs big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Girl Winter Coat questions

Answered from the same tracked data.