Toddler Girl Winter Coat
FailDemand is soft, at -86.7% this quarter, so Toddler Girl Winter Coat is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $71K/yr335K searches / yr
- 90-day growth
- -86.7%search demand this quarter
- Competition
- 20%top-5 click share · 39 brands · 63 sellers
Flapen Score
Toddler Girl Winter Coat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Girl Winter Coat is stronger. Inside it, weaker.
Market
The Toddler Girl Winter Coat market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Girl Winter Coat 335K times last year and spent an estimated $71K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -86.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -86.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $71Ka year
- Peak month
- December66.8× the quietest month
- Top search term
- toddler girl winter coat71K searches a year
02 · Price
A sale here is worth $31.44.
Listings sell for $31.44 on average, from $9.94 to $112.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $31.44 that is $0 to $3K a year per listing.
- Average price
- $31.44inside the $15 to $100 sweet spot
- Price range
- $9.94–$112.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #272 within Baby Boys. It carries 2,227 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 27.2%
- Average rank
- #272in Baby Boys
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,227per listing
- Listings tracked
- 114
04 · Newcomers
3 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 32
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toddler Girl Winter Coat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Black Floral 4 Years
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 11mo ago

The Childrens Place baby girls And Toddler Medium Weight Puffer Jacket Wind-resistant Water-resistant Jacket Lavender 3T US
- Price
- $24.86
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 3y ago

AiWMGL 3T 4T Toddler Girls Winter Coat Jacket Outwear Clothes Warm Overcoat Snowsuit Rose-red Puffer Parka Fur Lined Hood Kids Size3/4
- Price
- $41.08
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Jazzberry Rainbows 4 Years
- Price
- $36.70
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 11mo ago

The Childrens Place baby girls And Toddler Medium Weight Puffer Jacket Wind-resistant Water-resistant Jacket Purple Rose 3T US
- Price
- $25.07
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Childrens Place Baby Boys and Toddler Water and Wind Resistant Hooded Zip Front Courdory Puffer Jacket Balt Green 3 Years
- Price
- $31.56
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 11mo ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Jazzberry Rainbows 4 Years
- Price
- $36.70
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 11mo ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Black Floral 3 Years
- Price
- $25.70
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 11mo ago

CECORC Winter Coats for Kids with Hoods Light Puffer Jacket for Girls Boys | Baby Infants Toddlers 12-18 Months Blue
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 7,723
- Age
- 7y ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Black Floral 4 Years
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 11mo ago
Newest
by launch date
Simple Joys by Carters Baby and Toddler Boys Puffer Jacket
- Price
- $20.39
- Rating
- 4.7/5
- Reviews
- 2,783
- Age
- 2mo ago

Amazon Essentials X Sofia Grainge Unisex Babies Water Resistant Hooded Puffer Jacket Ivory Cherries 4T
- Price
- $34.82
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 9mo ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Black Floral 4 Years
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 11mo ago

The Childrens Place Baby Girls and Toddler Medium Weight Wind-Resistant Water-Resistant Puffer Jacket Jazzberry Rainbows 4 Years
- Price
- $36.70
- Rating
- 4.9/5
- Reviews
- 2,178
- Age
- 11mo ago

The Childrens Place Baby Boys and Toddler Water and Wind Resistant Hooded Zip Front Courdory Puffer Jacket Balt Green 3 Years
- Price
- $31.56
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
39 rising
Sellers
63
Est. top-5 brand share
63%
Top 20: 88%
Est. top-5 click share
20%
Top 20: 45%
Open market
34%
- The Children's Place39%
- AiWMGL7%
- Columbia7%
- Amazon Essentials6%
- Carhartt4%
- Simple Joys by Carter's3%
Demand
Toddler Girl Winter Coat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 66.8×
Search terms
Top Toddler Girl Winter Coat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler girl winter coat71K/yr
- toddler girl puffer jacket14K/yr
- 4t winter coat boys24K/yr
- 4t coat12K/yr
- winter coat toddler girl19K/yr
- 3t winter coat girls16K/yr
- toddler boy puffer jacket11K/yr
- toddler girls winter coat22K/yr
- winter coat toddler boy14K/yr
- 4t winter coat girls21K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Girl Winter Coat
We read the reviews and the return reasons for every product selling here.
“runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Girl Winter Coat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









