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Toddler Girl Soccer Cleats

Fail

An estimated 13.5% of orders come back, so Toddler Girl Soccer Cleats is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$92K/yr306K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
26%top-5 click share · 15 brands · 30 sellers

Flapen Score

Toddler Girl Soccer Cleats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Girl Soccer Cleats is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Girl Soccer Cleats market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Girl Soccer Cleats 306K times last year and spent an estimated $92K. The top 5 brands take 84% of clicks. Demand peaks in Mar–Apr–Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
1.0%
Market size, estimated
$92Ka year
Peak month
August6.9× the quietest month
Top search term
toddler soccer shoes54K searches a year

02 · Price

A sale here is worth $29.08.

Listings sell for $29.08 on average, from $15.91 to $69.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.08 that is $0 to $3K a year per listing.

Average price
$29.08inside the $15 to $100 sweet spot
Price range
$15.91–$69.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #757 within Shoes. It carries 2,163 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#757in Shoes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,163per listing
Listings tracked
75

04 · Newcomers

16 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
16Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toddler Girl Soccer Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

30

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

26%

Top 20: 56%

Open market

13%

  • Brand 137%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 13%)

Demand

Toddler Girl Soccer Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 6.9×

Search terms

Top Toddler Girl Soccer Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler soccer shoes54K/yr
  • girls football cleats31K/yr
  • toddler girl soccer cleats27K/yr
  • girls soccer cleats size 220K/yr
  • girls soccer cleats size 122K/yr
  • girls soccer cleats size 318K/yr
  • girls soccer cleats size 416K/yr
  • girl cleats11K/yr
  • girls soccer cleats size 1316K/yr
  • football cleats girls9K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Girl Soccer Cleats

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
13.5%of orders come back
“Too small and too tight”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Girl Soccer Cleats questions

Answered from the same tracked data.