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Toddler Fur Coat

Fail

Demand is soft, at -89.3% this quarter, so Toddler Fur Coat is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$18K/yr219K searches / yr
90-day growth
-89.3%search demand this quarter
Competition
24%top-5 click share · 16 brands · 19 sellers

Flapen Score

Toddler Fur Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Fur Coat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Fur Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Fur Coat 219K times last year and spent an estimated $18K. The top 5 brands take 84% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-89.3%
Conversion, latest week
0.3%
Market size, estimated
$18Ka year
Top search term
girls fur coat42K searches a year

02 · Price

A sale here is worth $32.33.

Listings sell for $32.33 on average, from $13.14 to $47.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.33 that is $0 to $3K a year per listing.

Average price
$32.33inside the $15 to $100 sweet spot
Price range
$13.14–$47.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,852 within Jackets & Coats. It carries 236 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#1,852in Jackets & Coats
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
236per listing
Listings tracked
81

04 · Newcomers

0 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toddler Fur Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

24%

Top 20: 53%

Open market

13%

  • Brand 129%
  • Brand 222%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (10 brands, 13%)

Demand

Toddler Fur Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 21.5× · 6 of 12 months tracked

Search terms

Top Toddler Fur Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls fur coat42K/yr
  • toddler fur coat22K/yr
  • girls fur jacket16K/yr
  • kids fur coat16K/yr
  • girls faux fur jacket16K/yr
  • faux fur coat girls10K/yr
  • kids fur jacket6K/yr
  • girls faux fur coat15K/yr
  • fur jacket for girls9K/yr
  • toddler faux fur coat9K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Fur Coat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
17.2%of orders come back
“The ears don't match”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Fur Coat questions

Answered from the same tracked data.