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Toddler Christmas Shirt

Fail

Shoppers spend an estimated $26K a year here, so Toddler Christmas Shirt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$26K/yr90K searches / yr
90-day growth
+72.0%search demand this quarter
Competition
88%top-5 click share · 7 brands · 8 sellers

Flapen Score

Toddler Christmas Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Christmas Shirt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Christmas Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Christmas Shirt 90K times last year and spent an estimated $26K. The top 5 brands take 88% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+72.0%
Conversion, latest week
2.1%
Market size, estimated
$26Ka year
Top search term
toddler christmas shirt70K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $8.49 to $24.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.74 that is $0 to $1K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$8.49–$24.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #16,297 within Baby Boys. It carries 209 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#16,297in Baby Boys
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
209per listing
Listings tracked
7

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Toddler Christmas Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

8

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

12%

  • Brand 120%
  • Brand 214%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 613%
  • Open — no brand owns it (1 brand, 12%)

Demand

Toddler Christmas Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Holiday '25DecJanFebMarJulAugSepOctNovDecJan

Peak months: Dec · busiest ÷ quietest = 1626.9× · 10 of 12 months tracked

Search terms

Top Toddler Christmas Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler christmas shirt70K/yr
  • funny kids christmas shirts6K/yr
  • kids funny christmas shirts5K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Christmas Shirt

We read the reviews and the return reasons for every product selling here.

5.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Toddler Christmas Shirt questions

Answered from the same tracked data.