Toddler Christmas Dress

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

0.3%

Market size, estimated

$128Ka year

Peak month

December253.8× the quietest month

Top search term

red dresses for girls46K searches a year

Listings sell for $23.08 on average, from $9.07 to $85.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $23.08 that is $0 to $2K a year per listing.

Average price

$23.08inside the $15 to $100 sweet spot

Price range

$9.07–$85.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #497 within Baby Girls. It carries 1,200 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

9.7%

Average rank

#497in Baby Girls

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,200per listing

Listings tracked

308

137 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

137

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months