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Toddler Chelsea Boots

Fail

Demand is soft, at -60.8% this quarter, so Toddler Chelsea Boots is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$64K/yr255K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
18%top-5 click share · 43 brands · 49 sellers

Flapen Score

Toddler Chelsea Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Chelsea Boots is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Chelsea Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Chelsea Boots 255K times last year and spent an estimated $64K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
0.9%
Market size, estimated
$64Ka year
Peak month
November11.7× the quietest month
Top search term
botas de nio20K searches a year

02 · Price

A sale here is worth $28.09.

Listings sell for $28.09 on average, from $15.29 to $52.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.09 that is $0 to $3K a year per listing.

Average price
$28.09inside the $15 to $100 sweet spot
Price range
$15.29–$52.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #742 within Shoes. It carries 2,608 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#742in Shoes
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,608per listing
Listings tracked
120

04 · Newcomers

15 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
15Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toddler Chelsea Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

43 flat

Sellers

49

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

18%

Top 20: 40%

Open market

55%

  • Brand 115%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Toddler Chelsea Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Toddler Chelsea Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • botas de nio20K/yr
  • toddler waterproof boots48K/yr
  • toddler boots size 523K/yr
  • size 6 toddler boots11K/yr
  • toddler size 6 boots11K/yr
  • size 7 toddler boots10K/yr
  • toddlers boots12K/yr
  • size 5 toddler boots11K/yr
  • toddler boots size 413K/yr
  • toddler size 7 boots10K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Chelsea Boots

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
8.2%of orders come back
“which is smaller than other shoes Ive ordered”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Chelsea Boots questions

Answered from the same tracked data.