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Toddler Carhartt

Fail

Buyers convert on only 0.3% of searches, so Toddler Carhartt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$51K/yr939K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
14%top-5 click share · 31 brands · 64 sellers

Flapen Score

Toddler Carhartt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Carhartt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Carhartt market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Carhartt 939K times last year and spent an estimated $51K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 939K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
939K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
0.3%
Market size, estimated
$51Ka year
Peak month
November3.9× the quietest month
Top search term
gap baby boy106K searches a year

02 · Price

A sale here is worth $16.34.

Listings sell for $16.34 on average, from $4.39 to $53.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.34 that is $2K to $4K a year per listing.

Average price
$16.34inside the $15 to $100 sweet spot
Price range
$4.39–$53.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #770 within Baby Boys. It carries 2,118 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#770in Baby Boys
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
2,118per listing
Listings tracked
233

04 · Newcomers

5 of last year's 75 launches cleared the first-year sales bar.

75 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
75
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toddler Carhartt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

64

Top-5 brand share

93%

Top 20: 98%

Top-5 click share

14%

Top 20: 36%

Open market

11%

  • Brand 148%
  • Brand 229%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (25 brands, 11%)

Demand

Toddler Carhartt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Toddler Carhartt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gap baby boy106K/yr
  • gap toddler girl85K/yr
  • carhartt toddler boy149K/yr
  • toddler carhartt165K/yr
  • gap kids girls59K/yr
  • carhartt toddler79K/yr
  • gap girls clothing37K/yr
  • baby gap boys clothes41K/yr
  • toddler boy carhartt41K/yr
  • baby boy gap18K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Carhartt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
4.5%of orders come back
“runs a little big”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toddler Carhartt questions

Answered from the same tracked data.