Toddler Cardigan
FailDemand is soft, at -39.5% this quarter, so Toddler Cardigan is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $111K/yr603K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 19%top-5 click share · 23 brands · 27 sellers
Flapen Score
Toddler Cardigan against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Cardigan is stronger. Inside it, weaker.
Market
The Toddler Cardigan market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Cardigan 603K times last year and spent an estimated $111K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 603K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $111Ka year
- Peak month
- April4.2× the quietest month
- Top search term
- white cardigan for girls71K searches a year
02 · Price
A sale here is worth $16.95.
Listings sell for $16.95 on average, from $9.87 to $27.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $16.95 that is $0 to $2K a year per listing.
- Average price
- $16.95inside the $15 to $100 sweet spot
- Price range
- $9.87–$27.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #275 within Sweaters. It carries 1,574 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #275in Sweaters
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,574per listing
- Listings tracked
- 111
04 · Newcomers
3 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Toddler Cardigan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 19, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Girls Uniform Slim Fit Crewneck Cardigan Sweater White Medium
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 3,465
- Age
- 7y ago

Yekaty Girls Cardigan Knit Sweater White Sweater for Girls Sweaters Size 7-8 Back to School Outfit Uniform Cover Up Shrugs
- Price
- $15.09
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 1y ago

Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater Black 4T
- Price
- $13.18
- Rating
- 4.6/5
- Reviews
- 3,465
- Age
- 7y ago

Amazon Essentials Girls Uniform Slim Fit Crewneck Cardigan Sweater White XX-Large
- Price
- $10.34
- Rating
- 4.6/5
- Reviews
- 3,465
- Age
- 7y ago

Yekaty Girls Cardigan White Cardigan for Girls Jackets Size 7-8 Open Front Button Closure Bolero Sweater Back to School Outfit
- Price
- $15.51
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddlers Short Sleeve Button Front Sweater with Peter Pan Collar Ivory Navy Polo Stripe 2T
- Price
- $22.64
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 3mo ago

Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 4T
- Price
- $19.22
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2mo ago

Seiciviy Girls Summer Cardigan Lightweight Crochet School Cute Sweaters Tops Teen Open Front Boho Cover Up Western Outfits Off-White
- Price
- $14.11
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago

The Childrens Place girls Basic School Uniform Cardigan Sweater White X-Large US
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 7,752
- Age
- 1y ago

BOLEROSE Girls Long Sleeve Cardigan Childrens Kids Bolero Shrug (White 9-10 YRS)
- Price
- $19.54
- Rating
- 4.6/5
- Reviews
- 951
- Age
- 5y ago
Newest
by launch date
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 4T
- Price
- $19.22
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2mo ago

Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddlers Short Sleeve Button Front Sweater with Peter Pan Collar Ivory Navy Polo Stripe 2T
- Price
- $22.64
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 3mo ago

Yekaty White Cardigan for Girls Kids Classic Button Down Knit Sweater Top
- Price
- $18.13
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 8mo ago

Seiciviy Girls Summer Cardigan Lightweight Crochet School Cute Sweaters Tops Teen Open Front Boho Cover Up Western Outfits Off-White
- Price
- $14.11
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 8mo ago

RIMILLCESS Toddler Cardigan 5T Black Girls Bolero Shrug Sweater Knit Crop Jacket
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
27
Est. top-5 brand share
73%
Top 20: 99%
Est. top-5 click share
19%
Top 20: 46%
Open market
23%
- Amazon Essentials32%
- Yekaty19%
- The Children's Place13%
- BOLEROSE5%
- Miccina4%
- TRENDSTITCH4%
Demand
Toddler Cardigan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Oct · busiest ÷ quietest = 4.2×
Search terms
Top Toddler Cardigan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white cardigan for girls71K/yr
- girls white cardigan69K/yr
- toddler cardigan125K/yr
- toddler girl cardigan61K/yr
- girls shrug22K/yr
- girls bolero20K/yr
- girls white cardigan size 10-1212K/yr
- teen cardigan18K/yr
- pink cardigan girls33K/yr
- white cardigan girls14K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Cardigan
We read the reviews and the return reasons for every product selling here.
“And neither is the fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Cardigan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









