toddler cardigan
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Price range
Good$9.87–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,573.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 603K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toddler cardigan is a $111K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr–Oct. Verdict: Skip it — 40/100.
Data updated Jul 19, 2026 · scored weekly · How we score niches
toddler cardigan market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.0%
- Avg brand age
- 34 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
27
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
19%
Top 20: 46%
Open market
23%
- Amazon Essentials32%
- Yekaty19%
- The Children's Place13%
- BOLEROSE5%
- Miccina4%
- TRENDSTITCH4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.Peak months: Mar, Apr, Oct · busiest ÷ quietest = 4.2×
Top toddler cardigan search terms
- white cardigan for girls71K/yr
- girls white cardigan69K/yr
- toddler cardigan125K/yr
- toddler girl cardigan61K/yr
- girls shrug22K/yr
- girls bolero20K/yr
- girls white cardigan size 10-1212K/yr
- teen cardigan18K/yr
- pink cardigan girls33K/yr
- white cardigan girls14K/yr
Top toddler cardigan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Girls Uniform Slim Fit Crewneck Cardigan Sweater White Medium
Amazon Essentials$10.054.6★3,465 rev
Yekaty Girls Cardigan Knit Sweater White Sweater for Girls Sweaters Size 7-8 Back to School Outfit Uniform Cover Up Shrugs
Yekaty$15.094.6★256 rev
Amazon Essentials Toddler Girls Uniform Slim Fit Crewneck Cardigan Sweater Black 4T
Amazon Essentials$13.184.6★3,465 rev
Amazon Essentials Girls Uniform Slim Fit Crewneck Cardigan Sweater White XX-Large
Amazon Essentials$10.344.6★3,465 rev
Yekaty Girls Cardigan White Cardigan for Girls Jackets Size 7-8 Open Front Button Closure Bolero Sweater Back to School Outfit
Yekaty$15.514.6★256 rev
Newest
by launch date
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 4T
Amazon Essentials$19.22244 rev
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddlers Short Sleeve Button Front Sweater with Peter Pan Collar Ivory Navy Polo Stripe 2T
Amazon Essentials$22.6474 rev
Yekaty White Cardigan for Girls Kids Classic Button Down Knit Sweater Top
Yekaty$18.1371 rev
Seiciviy Girls Summer Cardigan Lightweight Crochet School Cute Sweaters Tops Teen Open Front Boho Cover Up Western Outfits Off-White
Seiciviy$14.1155 rev
RIMILLCESS Toddler Cardigan 5T Black Girls Bolero Shrug Sweater Knit Crop Jacket
RIMILLCESS$14.81100 rev
Trending
90-day click momentumAmazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddlers Short Sleeve Button Front Sweater with Peter Pan Collar Ivory Navy Polo Stripe 2T
Amazon Essentials$22.644.8★
Amazon Essentials x Sofia Grainge Toddler Girls Lightweight Knit Cardigan Light Yellow Light Yellow Two Lemon 4T
Amazon Essentials$19.224.6★
Seiciviy Girls Summer Cardigan Lightweight Crochet School Cute Sweaters Tops Teen Open Front Boho Cover Up Western Outfits Off-White
Seiciviy$14.114.1★
The Childrens Place girls Basic School Uniform Cardigan Sweater White X-Large US
The Children's Place$13.274.7★
BOLEROSE Girls Long Sleeve Cardigan Childrens Kids Bolero Shrug (White 9-10 YRS)
BOLEROSE$19.544.6★
What buyers say about toddler cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fit for my granddaughter”
“Beautifully made”
“Nice material”
“Soft and silky material”
“Beautiful color”
“Exactly as described”
“worth the money”
“is great for pairing with a dress to add a little extra warmth”
“Lightweight and accurately sized”
“comfortable”
What buyers complain about
“And neither is the fit”
“Sleeves were a bit long”
“Color was off”
“A bit thin”
“Its low quality super cheap materials”
“Not as pictured”
“its fraying after the third use”
“Had holes all over”
“But came USED”
“Sleeves snag easily”
Top return reasons
Common questions
- Is toddler cardigan profitable to sell on Amazon United States?
- The niche generates $111K/yr across 111 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the toddler cardigan niche?
- 23 brands and 27 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in toddler cardigan?
- Top complaints mined from reviews: Size-Overall, Sleeve Fit, Color. The return rate is 6.6% — above our launch gate.
- When does demand for toddler cardigan peak?
- Demand peaks in Mar–Apr–Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the toddler cardigan niche?
- Listings span $9.87–$27.57; the average listing price is $16.95 (sweet spot $15–$100). The average incumbent carries 1,574 reviews — the moat a new listing must climb.