Skip to content

Toddler Cardigan

Fail

Demand is soft, at -39.5% this quarter, so Toddler Cardigan is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$111K/yr603K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
19%top-5 click share · 23 brands · 27 sellers

Flapen Score

Toddler Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Cardigan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Cardigan 603K times last year and spent an estimated $111K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
1.1%
Market size, estimated
$111Ka year
Peak month
April4.2× the quietest month
Top search term
white cardigan for girls71K searches a year

02 · Price

A sale here is worth $16.95.

Listings sell for $16.95 on average, from $9.87 to $27.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $16.95 that is $0 to $2K a year per listing.

Average price
$16.95inside the $15 to $100 sweet spot
Price range
$9.87–$27.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #275 within Sweaters. It carries 1,574 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#275in Sweaters
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,574per listing
Listings tracked
111

04 · Newcomers

3 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toddler Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

27

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

19%

Top 20: 46%

Open market

23%

  • Brand 132%
  • Brand 219%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Toddler Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Toddler Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white cardigan for girls71K/yr
  • girls white cardigan69K/yr
  • toddler cardigan125K/yr
  • toddler girl cardigan61K/yr
  • girls shrug22K/yr
  • girls bolero20K/yr
  • girls white cardigan size 10-1212K/yr
  • teen cardigan18K/yr
  • pink cardigan girls33K/yr
  • white cardigan girls14K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Cardigan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
6.6%of orders come back
“And neither is the fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toddler Cardigan questions

Answered from the same tracked data.