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Toddler Boy Undershirts

Fail

Demand is soft, at -38.6% this quarter, so Toddler Boy Undershirts is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$90K/yr125K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
27%top-5 click share · 22 brands · 39 sellers

Flapen Score

Toddler Boy Undershirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Boy Undershirts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Boy Undershirts market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Boy Undershirts 125K times last year and spent an estimated $90K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
4.0%
Market size, estimated
$90Ka year
Top search term
toddler boy undershirts17K searches a year

02 · Price

A sale here is worth $17.72.

Listings sell for $17.72 on average, from $7.05 to $24.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.72 that is $0 to $2K a year per listing.

Average price
$17.72inside the $15 to $100 sweet spot
Price range
$7.05–$24.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #201 within Clothing. It carries 14,133 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#201in Clothing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
14,133per listing
Listings tracked
86

04 · Newcomers

3 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toddler Boy Undershirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

39

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

27%

Top 20: 55%

Open market

26%

  • Brand 121%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 65%

Demand

Toddler Boy Undershirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Toddler Boy Undershirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler boy undershirts17K/yr
  • undershirts for toddler boys10K/yr
  • toddler undershirts 2t11K/yr
  • toddler under shirt4K/yr
  • toddler boys undershirts8K/yr
  • 5t undershirts boys8K/yr
  • toddler undershirts boys 4t8K/yr
  • 2t undershirts boys7K/yr
  • toddler undershirts boys 3t8K/yr
  • toddler white undershirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Boy Undershirts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Size down”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Boy Undershirts questions

Answered from the same tracked data.