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Toddler Boy Sweater

Fail

Demand is soft, at -60.6% this quarter, so Toddler Boy Sweater is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$49K/yr401K searches / yr
90-day growth
-60.6%search demand this quarter
Competition
13%top-5 click share · 43 brands · 58 sellers

Flapen Score

Toddler Boy Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Boy Sweater is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Boy Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Boy Sweater 401K times last year and spent an estimated $49K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-60.6%
Conversion, latest week
0.7%
Market size, estimated
$49Ka year
Peak month
November14.7× the quietest month
Top search term
toddler boy sweater118K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $7.42 to $44.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.59 that is $0 to $2K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$7.42–$44.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #859 within Baby Boys. It carries 2,820 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#859in Baby Boys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,820per listing
Listings tracked
176

04 · Newcomers

10 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
58
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toddler Boy Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

58

Top-5 brand share

72%

Top 20: 92%

Top-5 click share

13%

Top 20: 34%

Open market

25%

  • Brand 146%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Toddler Boy Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Toddler Boy Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler boy sweater118K/yr
  • toddler sweater boy42K/yr
  • sweater for toddler girls18K/yr
  • sweaters for toddler girls21K/yr
  • toddler girls sweater17K/yr
  • 2t sweater14K/yr
  • sweater for toddler boys13K/yr
  • sweater toddler girl12K/yr
  • toddler boys sweater24K/yr
  • sweaters for toddler boys14K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Boy Sweater

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Size up”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Boy Sweater questions

Answered from the same tracked data.