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Toddler Batman Costume

Fail

Demand is soft, at -16.2% this quarter, so Toddler Batman Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$136K/yr192K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
56%top-5 click share · 10 brands · 51 sellers

Flapen Score

Toddler Batman Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toddler Batman Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Batman Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Batman Costume 192K times last year and spent an estimated $136K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.7%
Market size, estimated
$136Ka year
Peak month
October16.6× the quietest month
Top search term
batman costume 4t26K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $8.95 to $46.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.86 that is $3K to $6K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$8.95–$46.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #1,349 within Boys. It carries 1,095 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#1,349in Boys
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,095per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Toddler Batman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 89%

Open market

5%

  • Brand 156%
  • Brand 217%
  • Brand 316%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Toddler Batman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 16.6×

Search terms

Top Toddler Batman Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman costume 4t26K/yr
  • toddler batman costume37K/yr
  • batman cape kids21K/yr
  • batman costume toddler37K/yr
  • batman toddler costume23K/yr
  • batman costume 3t10K/yr
  • kids batman cape5K/yr
  • 4t batman costume7K/yr
  • 3t batman costume5K/yr
  • batman costume 2t4K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Batman Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
6.9%of orders come back
“Not quality set”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toddler Batman Costume questions

Answered from the same tracked data.