Toad Hat

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

295K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

1.1%

Market size, estimated

$91Ka year

Peak month

October72.0× the quietest month

Top search term

toad costume116K searches a year

Listings sell for $26.92 on average, from $11.42 to $58.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.92 that is $3K to $7K a year per listing.

Average price

$26.92inside the $15 to $100 sweet spot

Price range

$11.42–$58.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

12.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #8,981 within Accessories. It carries 191 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

4.8%

Average rank

#8,981in Accessories

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

191per listing

Listings tracked

25

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months