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Toad Costume Kids

Fail

An estimated 17.1% of orders come back, so Toad Costume Kids is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$13K/yr34K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
81%top-5 click share · 6 brands · 35 sellers

Flapen Score

Toad Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Toad Costume Kids is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toad Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Toad Costume Kids 34K times last year and spent an estimated $13K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
1.6%
Market size, estimated
$13Ka year
Peak month
October79.3× the quietest month
Top search term
toad costume kids32K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $18.24 to $31.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$18.24–$31.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
17.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,951 within Baby. It carries 153 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#2,951in Baby
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
153per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toad Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Toad Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 79.3×

Reviews and returns

What reviews say buyers love and hate about Toad Costume Kids

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
17.1%of orders come back
“The best was a little big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toad Costume Kids questions

Answered from the same tracked data.