To My Son From Dad

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-88.9%

Conversion, latest week

1.7%

Market size, estimated

$106Ka year

Peak month

February10.6× the quietest month

Top search term

to my son from dad29K searches a year

Listings sell for $17.82 on average, from $6.35 to $59.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $17.82 that is $0 to $2K a year per listing.

Average price

$17.82inside the $15 to $100 sweet spot

Price range

$6.35–$59.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,419 within Jewelry. It carries 803 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

2.0%

Average rank

#1,419in Jewelry

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

803per listing

Listings tracked

31

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months