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To My Man Bracelet

Fail

Demand is soft, at -34.7% this quarter, so To My Man Bracelet is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$42K/yr203K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
39%top-5 click share · 24 brands · 28 sellers

Flapen Score

To My Man Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, To My Man Bracelet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The To My Man Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for To My Man Bracelet 203K times last year and spent an estimated $42K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
1.2%
Market size, estimated
$42Ka year
Peak month
December4.8× the quietest month
Top search term
for my man48K searches a year

02 · Price

A sale here is worth $17.41.

Listings sell for $17.41 on average, from $4.13 to $39.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.41 that is $0 to $2K a year per listing.

Average price
$17.41inside the $15 to $100 sweet spot
Price range
$4.13–$39.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #701 within Jewelry. It carries 822 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
90%
Out of stock, average day
2.5%
Average rank
#701in Jewelry
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
822per listing
Listings tracked
42

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top To My Man Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

28

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

39%

Top 20: 81%

Open market

23%

  • Brand 126%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

To My Man Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top To My Man Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • for my man48K/yr
  • my man30K/yr
  • to my man infinity bracelet13K/yr
  • to my man26K/yr
  • to my man bracelet41K/yr
  • to my man gifts18K/yr
  • my man gifts for him11K/yr
  • to my man bracelet with box8K/yr
  • my man bracelet gift for him8K/yr

Reviews and returns

What reviews say buyers love and hate about To My Man Bracelet

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Runs large”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common To My Man Bracelet questions

Answered from the same tracked data.