Titos
FailShoppers spend an estimated $39K a year here, so Titos is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $39K/yr67K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 46 sellers
Flapen Score
Titos against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Titos is stronger. Inside it, weaker.
Market
The Titos market on Amazon at a glance
Shoppers on Amazon United States searched for Titos 67K times last year and spent an estimated $39K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $39Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- titos merchandise45K searches a year
02 · Price
A sale here is worth $26.20.
Listings sell for $26.20 on average, from $9.03 to $41.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.20 that is $0 to $3K a year per listing.
- Average price
- $26.20inside the $15 to $100 sweet spot
- Price range
- $9.03–$41.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #9,204 within Baseball. It carries 178 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #9,204in Baseball
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 178per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Titos products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
46
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
7%
- Brand 149%
- Brand 219%
- Brand 313%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Titos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Titos search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- titos merchandise45K/yr
- titos vodka gifts8K/yr
- titos gifts11K/yr
- titos gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Titos
We read the reviews and the return reasons for every product selling here.
“Sooo tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Titos questions
Answered from the same tracked data.









