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Tissot Watches for Women

Fail

Buyers convert on only 0.4% of searches, so Tissot Watches for Women is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$424K/yr410K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
36%top-5 click share · 9 brands · 30 sellers

Flapen Score

Tissot Watches for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tissot Watches for Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissot Watches for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Tissot Watches for Women 410K times last year and spent an estimated $424K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
0.4%
Market size, estimated
$424Ka year
Top search term
tissot watches for women320K searches a year

02 · Price

A sale here is worth $279.45.

Listings sell for $279.45 on average, from $25.66 to $1077.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $279.45 that is $0 to $28K a year per listing.

Average price
$279.45above the $15 to $100 sweet spot
Price range
$25.66–$1077.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,577 within Watches. It carries 1,486 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#1,577in Watches
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,486per listing
Listings tracked
52

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tissot Watches for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$17K$34K$51K$68K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 69%

Open market

2%

  • Fossil40%
  • Tissot40%
  • PASCAL12%
  • Timex3%
  • Michael Kors2%
  • VAVC1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Tissot Watches for Women search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tissot Watches for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tissot watches for women320K/yr
  • reloj tissot para mujer44K/yr
  • brown leather watch women17K/yr
  • tissot watch women11K/yr
  • reloj tissot mujer7K/yr
  • black women watch6K/yr
  • armitron womens watch5K/yr

Reviews and returns

What reviews say buyers love and hate about Tissot Watches for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
6.5%of orders come back
“The band was actually way too large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tissot Watches for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data