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time turner necklace

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 17Competition 15Returns 30Price range 86Avg price 92Brand share 15Review moat 73Quality gap 52

Avg price

Great$21.88

avg listing price — sweet spot $15–$100

Price range

Great$11.04–$46.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good568.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$28K

$28K/yr · 96K searches

According to Flapen's Amazon United States niche tracking, time turner necklace is a $28K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

time turner necklace market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$66K–$88K
units × avg price
Conversion rate
1.4%
Avg BSR
#7,290
Page quality
0%
Prime
90%
Sponsored
50%
Out of stock
23.1%
Avg brand age
52 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

42

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • The Noble Collection38%
  • Disguise21%
  • Hefnoya19%
  • Cinereplicas9%
  • Alex and Ani7%
  • Harry Potter6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top time turner necklace search terms

  • time turner necklace40K/yr
  • time turner18K/yr
  • time turner necklace harry potter10K/yr
  • harry potter time turner necklace17K/yr
  • hermione time turner necklace8K/yr
  • time turner harry potter4K/yr
All search terms

Top time turner necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about time turner necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall29%

“Well crafted”

Advertised Vs Actual Product29%

“definitely looks like it will work”

Quality-Overall12%

“Great quality”

Ease Of Use7%

“easy to hook”

Fun/Entertainment Experience7%

“Very fun and good quality”

Value For Money7%

“Great price”

Display-Overall5%

“Nice display stand”

Wheel Quality5%

“reasonably good axis bearing for smooth turning movement”

What buyers complain about

Durability33%

“Literally broke 30 seconds after putting this on”

Size-Overall25%

“the necklace is huge nothing like the picture I'll still wear it”

Material Quality17%

“cheap plastic”

Advertised Vs Actual Product17%

“Misleading”

Value For Money8%

“Very sad for a more expensive version”

Top return reasons

Size-Overall26%
Quality-Overall17%
Advertised Vs Actual Product15%
Material Quality13%
Defective Material/Parts7%
Durability4%
Chain/Key Quality3%
Length3%
Metal Authenticity2%
Design-Overall2%

Common questions

Is time turner necklace profitable to sell on Amazon United States?
The niche generates $28K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (31/100).
How competitive is the time turner necklace niche?
6 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in time turner necklace?
Top complaints mined from reviews: Durability, Size-Overall, Material Quality. The return rate is 4.6%.
When does demand for time turner necklace peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the time turner necklace niche?
Listings span $11.04–$46.34; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.