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Timberland Shirts for Men

Fail

Demand is soft, at -53.6% this quarter, so Timberland Shirts for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$10K/yr329K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
13%top-5 click share · 21 brands · 103 sellers

Flapen Score

Timberland Shirts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Timberland Shirts for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Timberland Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Timberland Shirts for Men 329K times last year and spent an estimated $10K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
0.1%
Market size, estimated
$10Ka year
Peak month
December4.1× the quietest month
Top search term
timberland hat37K searches a year

02 · Price

A sale here is worth $26.63.

Listings sell for $26.63 on average, from $6.98 to $80.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.63 that is $0 to $3K a year per listing.

Average price
$26.63inside the $15 to $100 sweet spot
Price range
$6.98–$80.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #3,504 within Baseball Caps. It carries 1,547 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
23.7%
Average rank
#3,504in Baseball Caps
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,547per listing
Listings tracked
149

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Timberland Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

103

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

13%

Top 20: 41%

Open market

5%

  • Brand 184%
  • Brand 24%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (15 brands, 5%)

Demand

Timberland Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Timberland Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • timberland hat37K/yr
  • timberland hats for men27K/yr
  • gorras timberland para hombres17K/yr
  • gorra timberland para hombre16K/yr
  • timberland jacket24K/yr
  • timberland cap8K/yr
  • timberland hoodie36K/yr
  • timberland hoodies for men35K/yr
  • timberland caps for men6K/yr
  • timberland beanie27K/yr

Reviews and returns

What reviews say buyers love and hate about Timberland Shirts for Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Runs very small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Timberland Shirts for Men questions

Answered from the same tracked data.