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Thriller Jacket

Maybe

Search demand grew +267.8% this quarter. But buyers convert on only 0.1% of searches, so Thriller Jacket is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$21K/yr233K searches / yr
90-day growth
+267.8%search demand this quarter
Competition
36%top-5 click share · 36 brands · 45 sellers

Flapen Score

Thriller Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thriller Jacket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thriller Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Thriller Jacket 233K times last year and spent an estimated $21K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +267.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+267.8%
Conversion, latest week
0.1%
Market size, estimated
$21Ka year
Peak month
April27.3× the quietest month
Top search term
thriller jacket101K searches a year

02 · Price

A sale here is worth $63.76.

Listings sell for $63.76 on average, from $12.73 to $127.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $63.76 that is $0 to $6K a year per listing.

Average price
$63.76inside the $15 to $100 sweet spot
Price range
$12.73–$127.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #24,427 within Robes, Capes & Jackets. It carries 482 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
55%
Out of stock, average day
12.7%
Average rank
#24,427in Robes, Capes & Jackets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
482per listing
Listings tracked
60

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Thriller Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

45

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

36%

Top 20: 66%

Open market

45%

  • Brand 115%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Thriller Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 27.3×

Search terms

Top Thriller Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thriller jacket101K/yr
  • michael jackson bad jacket26K/yr
  • michael jackson red jacket21K/yr
  • mj jacket17K/yr
  • mj thriller jacket13K/yr
  • michael jackson thriller red jacket costume7K/yr
  • red michael jackson jacket8K/yr
  • michael jackson military jacket9K/yr
  • bad jacket michael jackson5K/yr
  • michael jackson grammy jacket4K/yr

Reviews and returns

What reviews say buyers love and hate about Thriller Jacket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
9.5%of orders come back
“Not a one size fits all”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thriller Jacket questions

Answered from the same tracked data.