Is thriller jacket profitable to sell on Amazon United States?

The niche generates $21K/yr across 60 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +267.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the thriller jacket niche?

36 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in thriller jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.5% — above our launch gate.

When does demand for thriller jacket peak?

Demand peaks in Apr–May; the busiest month runs 27.3× the quietest.

What does it cost to enter the thriller jacket niche?

Listings span $12.73–$127.00; the average listing price is $63.76 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.

thriller jacket

Worth a look

Shows demand growing +267.8% this quarter, but weak search conversion (0.1%) keeps it on the watch list.

Growth

Incredible+267.8%

90-day search growth — must beat 0% to launch

Avg price

Great$63.76

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great481.82

avg incumbent reviews — the moat a new listing must climb

Price range

Good$12.73–$127.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Market size

Bad$21K

$21K/yr · 233K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, thriller jacket is a $21K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

thriller jacket market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $16K–$32K; units × avg price
Conversion rate: 0.1%
Avg BSR: #24,427
Page quality: 0%
Prime: 55%
Sponsored: 67%
Out of stock: 12.7%
Avg brand age: 47 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

36%

Top 20: 66%

Open market

45%

Ciguo15%
DIZLLER13%
RAOENJADO10%
Gothic_Master7%
Leather Jacketz6%
EASTIFIED5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +267.8% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 27.3×

Open Trend

Top thriller jacket search terms

thriller jacket101K/yr +216.8%0.1% conv.
michael jackson bad jacket26K/yr +225.9%0.0% conv.
michael jackson red jacket21K/yr +461.0%0.1% conv.
mj jacket17K/yr +392.7%0.0% conv.
mj thriller jacket13K/yr +249.1%0.1% conv.
michael jackson thriller red jacket costume7K/yr >1,000%0.0% conv.
red michael jackson jacket8K/yr +473.1%0.0% conv.
michael jackson military jacket9K/yr +166.9%0.0% conv.
bad jacket michael jackson5K/yr +315.9%0.0% conv.
michael jackson grammy jacket4K/yr +359.5%0.0% conv.

All search terms

Top thriller jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ciguo Mens Red and Black Leather Jacket Cosplay PU Coat (Red Medium)

Ciguo$46.644.6★171 rev

DIZLLER Party&Dance wear - D1 - Red & Black Jacket - FAUX Leather -XL

DIZLLER$77.194.6★288 rev

Gothic_Master MJ Bad Black Classic Punk Jacket (S)

Gothic_Master$55.273.4★9 rev

RAOENJADO MJ Thriller Varsity Letterman Bomber Jacket Red and Yellow with M Logo Faux Leather Sleeve Lightweight Vintage Style L

RAOENJADO$68.475.0★6 rev

EASTIFIED Thriller MJ Jacket - Red Wool Yellow Leather Varsity Letterman Bomber Jacket (X-Large MJ Varsity)

EASTIFIED$84.214.3★209 rev

Newest

by launch date

RAOENJADO MJ Thriller Varsity Letterman Bomber Jacket Red and Yellow with M Logo Faux Leather Sleeve Lightweight Vintage Style L

RAOENJADO$68.476 rev

2mo ago

RAOENJADO MJ Thriller Varsity Letterman Bomber Jacket Red and Yellow with M Logo Faux Leather Sleeve Lightweight Vintage Style M

RAOENJADO$68.396 rev

2mo ago

Michael Jackson Thriller Album Cover Graphic T Shirt Men or Women Black

Brisco Brands$20.40105 rev

4mo ago

MINHADO Retro Thriller Jacket Red and Black Faux Leather Costume Coat for Men | Classic Halloween Jacket Cosplay Party Outfit | Medium (MMJ-FL-RED-M)

MINHADO$106.180 rev

11mo ago

RAOENJADO Mens Varsity Jacket Letterman Bomber Faux Leather Sleeve Casual

RAOENJADO$52.9033 rev

1y ago

What buyers say about thriller jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“It fits my size perfectly and feels comfortable”

Quality-Overall14%

“Great quality jacket”

Material Quality6%

“The materials feel durable”

Comfort-Overall6%

“feels comfortable”

Value For Money5%

“Good value”

Thickness4%

“This is one thick and heavy jacket”

Shape/Style3%

“Outstanding vintage style”

Advertised Vs Actual Product3%

“EXACTLY as described”

Color2%

“The colors match the listing photos accurately”

Strength2%

“This is not flimsy”

What buyers complain about

Size-Overall17%

“Not a one size fits all”

Quality-Overall10%

“Others sell cheaper”

Thickness8%

“They made it look much thicker”

Smell5%

“it smells funny”

Sleeve Fit5%

“sleeve was to long”

Material Quality5%

“cheap material”

Value For Money5%

“For a Halloween costume its pretty pricey so do keep that in mind”

Warmth4%

“Not very warm”

Color3%

“The color is a little brighter than I thought”

Shape/Style2%

“Doesnt actually look or feel good”

Top return reasons

Size-Overall49%

Material Quality8%

Color5%

Sleeve Fit4%

Advertised Vs Actual Product4%

Chest Fit3%

Thin3%

Quality-Overall3%

Shoulder Fit3%

Length2%

Common questions

Is thriller jacket profitable to sell on Amazon United States?: The niche generates $21K/yr across 60 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +267.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the thriller jacket niche?: 36 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in thriller jacket?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.5% — above our launch gate.
When does demand for thriller jacket peak?: Demand peaks in Apr–May; the busiest month runs 27.3× the quietest.
What does it cost to enter the thriller jacket niche?: Listings span $12.73–$127.00; the average listing price is $63.76 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.