Threader Earrings for Women

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

2.2%

Market size, estimated

$70Ka year

Peak month

December1.6× the quietest month

Top search term

pull through earrings38K searches a year

Listings sell for $15.05 on average, from $6.05 to $25.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.05 that is $0 to $2K a year per listing.

Average price

$15.05inside the $15 to $100 sweet spot

Price range

$6.05–$25.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,931 within Earrings. It carries 547 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#2,931in Earrings

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

547per listing

Listings tracked

50

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months