Is threader earrings for women profitable to sell on Amazon United States?

The niche generates $70K/yr across 50 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the threader earrings for women niche?

33 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in threader earrings for women?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 2.6%.

When does demand for threader earrings for women peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the threader earrings for women niche?

Listings span $6.05–$25.33; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 547 reviews — the moat a new listing must climb.

threader earrings for women

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($70K/yr) keeps it on the watch list.

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great$15.05

avg listing price — sweet spot $15–$100

Review moat

Good547.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$6.05–$25.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 215K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, threader earrings for women is a $70K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

threader earrings for women market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $60K–$75K; units × avg price
Conversion rate: 2.2%
Avg BSR: #2,931
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.8%
Avg brand age: 33 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

37%

Top 20: 73%

Open market

47%

S.Leaf12%
Ritach11%
ORAZIO9%
YFN9%
LOLIAS7%
GEMQUEEN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top threader earrings for women search terms

pull through earrings38K/yr +3.6%0.9% conv.
threaded earrings for women29K/yr -5.5%0.7% conv.
silver threader earrings23K/yr -3.0%1.5% conv.
threaded earrings19K/yr -1.9%0.7% conv.
sterling silver threader earrings21K/yr -7.0%0.8% conv.
threader earrings gold11K/yr +6.1%1.1% conv.
threader earrings silver9K/yr +22.3%1.3% conv.
threader earring8K/yr -4.9%1.2% conv.
threader chain earrings5K/yr +30.6%1.5% conv.
pull through earrings for women13K/yr -40.9%0.7% conv.

All search terms

Top threader earrings for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Threader Earrings for Women 925 Sterling Silver Plated Cubic Zirconia Long Dangle Drop Earrings for Prom Jewelry

Ritach$11.784.6★362 rev

S.Leaf Cz Threader Earrings Sterling Silver Thread Earrings for Women 6cm

S.Leaf$23.754.7★776 rev

YFN Threader Earrings Sterling Silver 2 Inch Chain -Earrings for Women Dangle Earrings Thread Dangling Threaded Long Chain Earring Nickel Free Hypoallergenic Ear for Women

YFN$20.374.5★754 rev

GEMQUEEN 9 Pairs 14K Gold Stay Close Hoop Huggie Half Hoop Earrings Cartilage Helix Open Hugging for Women | Hypoallergenic 316L Stainless Steel Jewelry Set Trending Womens Day Gifts

GEMQUEEN$13.653.7★471 rev

LOLIAS 18G Flat Back Stud Earrings for Women - Hypoallergenic Surgical Steel Nose Studs Internal Thread Stud Piercing Jewelry for Tragus Helix Cartilage Conch Silver Lip Monroe Labret Medusa Piercing

LOLIAS$14.424.1★352 rev

Newest

by launch date

Piercing Tapered Ball Grabbing Tool for Jewelry Replacement - 14G 16G 18G 20G Stainless Steel Flat Back Earring Applicator Tool Threaded Internal Threaded External Threaded Body Piercing Insertion Needle Kit for Ear/Nose/Navel/Nipple/Lip/Eyebrow/Tongue (13pcs set)

hujiling$9.84222 rev

10mo ago

LOLIAS 18G Flat Back Stud Earrings for Women - Hypoallergenic Surgical Steel Nose Studs Internal Thread Stud Piercing Jewelry for Tragus Helix Cartilage Conch Silver Lip Monroe Labret Medusa Piercing

LOLIAS$14.42352 rev

11mo ago

LOLIAS 18G Flat Back Stud Earrings for Women - Hypoallergenic Surgical Steel Nose Studs Internal Thread Piercing Jewelry for Tragus Helix Cartilage Conch 14K Gold Plated Lip Labret Medusa Piercing

LOLIAS$14.46352 rev

11mo ago

Jstyle Hypoallergenic Silver Stud Hoop Earrings for Women Small Flat Back Surgical Stainless Steel Earrings for Sensitive Ears Trendy Silver Hoops Cartilage Earring Stack Set Multiple Piercing Jewelry

Jstyle$11.531,138 rev

1y ago

GEMQUEEN 9 Pairs 14K Gold Stay Close Hoop Huggie Half Hoop Earrings Cartilage Helix Open Hugging for Women | Hypoallergenic 316L Stainless Steel Jewelry Set Trending Womens Day Gifts

GEMQUEEN$13.65471 rev

1y ago

What buyers say about threader earrings for women

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to put in”

Comfort-Overall12%

“Beautiful and comfortable”

Quality-Overall11%

“Decent quality”

Value For Money11%

“Great deal”

Weight Light8%

“They dangle very light weight”

Size-Overall6%

“they fit is comfortable with many opinions”

Advertised Vs Actual Product6%

“As advertised”

Durability4%

“They seem durable”

Color3%

“the silver color is nice too”

Allergies2%

“So far no issues from irritation”

What buyers complain about

Size-Overall29%

“Too long”

Durability11%

“Fall out easily”

Ease Of Use9%

“Difficult to use”

Quality-Overall7%

“Cheap price Cheap product”

Advertised Vs Actual Product5%

“Not as described”

Allergies4%

“it was starting to get infected”

Functionality-Overall3%

“doesnt work”

Thickness3%

“A little thicker than regular earrings”

Value For Money2%

“Too expensive”

Strength2%

“Flimsy”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product12%

Quality-Overall6%

Functionality-Overall5%

Metal Authenticity5%

Defective Material/Parts4%

Shape/Style3%