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Thor Wig

Fail

Shoppers spend an estimated $13K a year here, so Thor Wig is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$13K/yr16K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
78%top-5 click share · 8 brands · 9 sellers

Flapen Score

Thor Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thor Wig is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thor Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Thor Wig 16K times last year and spent an estimated $13K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
3.6%
Market size, estimated
$13Ka year
Peak month
October22.3× the quietest month
Top search term
thor wig9K searches a year

02 · Price

A sale here is worth $22.10.

Listings sell for $22.10 on average, from $15.63 to $28.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.10 that is $0 to $2K a year per listing.

Average price
$22.10inside the $15 to $100 sweet spot
Price range
$15.63–$28.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #789 within Wigs. It carries 275 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#789in Wigs
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
275per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Thor Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • Brand 133%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 11%)

Demand

Thor Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.3×

Search terms

Top Thor Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thor wig9K/yr
  • fat thor wig3K/yr
  • thor wig and beard4K/yr

Reviews and returns

What reviews say buyers love and hate about Thor Wig

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Hair Related”
10.7%of orders come back
“Please fix the crown area”
A buyer, on “Hair Related”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Thor Wig questions

Answered from the same tracked data.