thor hammer
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.68avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good923.86avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.75–$183.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 420K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, thor hammer is a $229K/yr Amazon United States market (420K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
thor hammer market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $437K–$546K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,393
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 69%
- Out of stock
- 8.6%
- Avg brand age
- 50 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
53
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
50%
Top 20: 92%
Open market
36%
- CoserWorld17%
- Marvel14%
- otaku gear11%
- ZKBWFLA9%
- Sword Valley7%
- BAVIPOWER6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top thor hammer search terms
- thor hammer198K/yr
- thors hammer95K/yr
- mjolnir40K/yr
- mjolnir hammer32K/yr
- thor hammer toy31K/yr
- martillo de thor11K/yr
- thors hammer toy6K/yr
- foam thor hammer4K/yr
- thor hammer costume prop3K/yr
Top thor hammer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CoserWorld Halloween Hammer Cosplay Weapons PU Battle Foam Axe Great for LARP Birthdays Gift
CoserWorld$35.074.6★305 rev
otaku gear 17 Foam Norse Thunder God Hammer Prop Replica for Costume Cosplay and Collection Silver
otaku gear$28.844.8★37 rev
ZKBWFLA Hammer with Base
ZKBWFLA$74.384.6★51 rev
Sword Valley Thors Hammer With Base - Nordic Myth Metal War Hammer - 44.5cm/17.5 - Cosplay Props Available For Collection - The Dark World Lightning Strike Hammer
Sword Valley$183.804.7★230 rev
Marvel Avengers Thor Battle Hammer
Marvel$15.464.6★1,990 rev
Newest
by launch date
Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children
Lobcssud$27.6561 rev
Cosplaya Inflatable Hammer Costume for Mens Adult Teens Man Woman Accessories Tool Cosplay Halloween Costumes One Size
Cosplaya$12.5944 rev
Anvy Lunda Viking Thors Hammer Mens Bracelet 14K Black Gold Plated Braided Leather Cuff 316L Stainless Steel Jewelry for Father Husband Son Friend
Anvy Lunda$29.6738 rev
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.19297 rev
4D Build Marvel Mjolnir Thor Hammer 3D Puzzle Model Kit with Stand 87 Pcs | Thor Desk Decor | Building Toys | 3D Puzzles for Adults & Teens 12+
4D Build$7.75251 rev
Trending
90-day click momentumOIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.194.6★
GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain
GuoShuang$27.644.6★
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain
OIDEA$26.034.6★
Anvy Lunda Viking Thors Hammer Mens Bracelet 14K Black Gold Plated Braided Leather Cuff 316L Stainless Steel Jewelry for Father Husband Son Friend
Anvy Lunda$29.674.2★
BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING
BAVIPOWER$30.034.6★
What buyers say about thor hammer
What buyers praise and complain about, mined from review topics.What buyers love
“The paint quality is nice too”
“Heavy and awesome”
“Fun Toy”
“Decent value for the money”
“Very durable”
“Birthday gift”
“has some nice weight to make swinging somewhat realistic”
“sturdy”
“it fits great”
“Exactly as described”
What buyers complain about
“Broke already”
“To short”
“Cheap quality”
“Not working”
“Made with very thin plastic definitely not going to last”
“The batteries died”
“Terrible, wouldn't stay inflated from the beginning”
“Stinks”
“The hammer is top heavy”
“The handles color is a bit lighter than the latch”
Top return reasons
Common questions
- Is thor hammer profitable to sell on Amazon United States?
- The niche generates $229K/yr across 29 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the thor hammer niche?
- 23 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in thor hammer?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.4%.
- When does demand for thor hammer peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the thor hammer niche?
- Listings span $7.75–$183.80; the average listing price is $43.68 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.