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Thor Hammer

Fail

Buyers convert on only 1.3% of searches, so Thor Hammer is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$229K/yr420K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
50%top-5 click share · 23 brands · 53 sellers

Flapen Score

Thor Hammer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thor Hammer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thor Hammer market on Amazon at a glance

Shoppers on Amazon United States searched for Thor Hammer 420K times last year and spent an estimated $229K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
1.3%
Market size, estimated
$229Ka year
Peak month
October2.4× the quietest month
Top search term
thor hammer198K searches a year

02 · Price

A sale here is worth $43.68.

Listings sell for $43.68 on average, from $7.75 to $183.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $43.68 that is $11K to $22K a year per listing.

Average price
$43.68inside the $15 to $100 sweet spot
Price range
$7.75–$183.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,393 within Props. It carries 924 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
86%
Out of stock, average day
8.6%
Average rank
#1,393in Props
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
924per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Thor Hammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

53

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

50%

Top 20: 92%

Open market

36%

  • Brand 117%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Thor Hammer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Thor Hammer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thor hammer198K/yr
  • thors hammer95K/yr
  • mjolnir40K/yr
  • mjolnir hammer32K/yr
  • thor hammer toy31K/yr
  • martillo de thor11K/yr
  • thors hammer toy6K/yr
  • foam thor hammer4K/yr
  • thor hammer costume prop3K/yr

Reviews and returns

What reviews say buyers love and hate about Thor Hammer

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.4%of orders come back
“Broke already”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thor Hammer questions

Answered from the same tracked data.