Thor Hammer
FailBuyers convert on only 1.3% of searches, so Thor Hammer is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $229K/yr420K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 50%top-5 click share · 23 brands · 53 sellers
Flapen Score
Thor Hammer against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thor Hammer is stronger. Inside it, weaker.
Market
The Thor Hammer market on Amazon at a glance
Shoppers on Amazon United States searched for Thor Hammer 420K times last year and spent an estimated $229K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $229Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- thor hammer198K searches a year
02 · Price
A sale here is worth $43.68.
Listings sell for $43.68 on average, from $7.75 to $183.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $43.68 that is $11K to $22K a year per listing.
- Average price
- $43.68inside the $15 to $100 sweet spot
- Price range
- $7.75–$183.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$22K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,393 within Props. It carries 924 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 86%
- Out of stock, average day
- 8.6%
- Average rank
- #1,393in Props
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 924per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Thor Hammer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CoserWorld Halloween Hammer Cosplay Weapons PU Battle Foam Axe Great for LARP Birthdays Gift
- Price
- $35.07
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 4y ago

otaku gear 17 Foam Norse Thunder God Hammer Prop Replica for Costume Cosplay and Collection Silver
- Price
- $28.84
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 7y ago

ZKBWFLA Hammer with Base
- Price
- $74.38
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

Sword Valley Thors Hammer With Base - Nordic Myth Metal War Hammer - 44.5cm/17.5 - Cosplay Props Available For Collection - The Dark World Lightning Strike Hammer
- Price
- $183.80
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 5y ago

Marvel Avengers Thor Battle Hammer
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 1,990
- Age
- 7y ago
Trending
estimated 90-day click momentum
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
- Price
- $28.19
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain
- Price
- $27.64
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 6y ago

OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain
- Price
- $26.03
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 4y ago

Anvy Lunda Viking Thors Hammer Mens Bracelet 14K Black Gold Plated Braided Leather Cuff 316L Stainless Steel Jewelry for Father Husband Son Friend
- Price
- $29.67
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING
- Price
- $30.03
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 7y ago
Newest
by launch date
Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children
- Price
- $27.65
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago

Cosplaya Inflatable Hammer Costume for Mens Adult Teens Man Woman Accessories Tool Cosplay Halloween Costumes One Size
- Price
- $12.59
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago

Anvy Lunda Viking Thors Hammer Mens Bracelet 14K Black Gold Plated Braided Leather Cuff 316L Stainless Steel Jewelry for Father Husband Son Friend
- Price
- $29.67
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
- Price
- $28.19
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

4D Build Marvel Mjolnir Thor Hammer 3D Puzzle Model Kit with Stand 87 Pcs | Thor Desk Decor | Building Toys | 3D Puzzles for Adults & Teens 12+
- Price
- $7.75
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
53
Est. top-5 brand share
57%
Top 20: 97%
Est. top-5 click share
50%
Top 20: 92%
Open market
36%
- CoserWorld17%
- Marvel14%
- otaku gear11%
- ZKBWFLA9%
- Sword Valley7%
- BAVIPOWER6%
Demand
Thor Hammer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Thor Hammer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thor hammer198K/yr
- thors hammer95K/yr
- mjolnir40K/yr
- mjolnir hammer32K/yr
- thor hammer toy31K/yr
- martillo de thor11K/yr
- thors hammer toy6K/yr
- foam thor hammer4K/yr
- thor hammer costume prop3K/yr
Reviews and returns
What reviews say buyers love and hate about Thor Hammer
We read the reviews and the return reasons for every product selling here.
“Broke already”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thor Hammer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









