Is thor costume profitable to sell on Amazon United States?

The niche generates $93K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (44/100).

How competitive is the thor costume niche?

21 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in thor costume?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.5% — above our launch gate.

When does demand for thor costume peak?

Demand peaks in Sep–Oct; the busiest month runs 18.4× the quietest.

What does it cost to enter the thor costume niche?

Listings span $12.59–$66.40; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

thor costume

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Incredible$31.50

avg listing price — sweet spot $15–$100

Price range

Great$12.59–$66.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great352.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$93K

$93K/yr · 311K searches

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, thor costume is a $93K/yr Amazon United States market (311K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

thor costume market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 0.9%
Avg BSR: #6,468
Page quality: 0%
Prime: 71%
Sponsored: 61%
Out of stock: 12.4%
Avg brand age: 44 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

51%

Top 20: 90%

Open market

31%

BMJDGM17%
L'VOW15%
LEMONBABY14%
Joukavor10%
Marvel6%
ILLOMEEGOOS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 18.4×

Open Trend

Top thor costume search terms

thor costume89K/yr +9.8%0.8% conv.
thor costume kids60K/yr -20.6%0.9% conv.
thor costume adult75K/yr -3.7%0.6% conv.
thor cosplay7K/yr -22.5%0.3% conv.
kids thor costume9K/yr +11.8%1.2% conv.
thor costume men12K/yr -17.3%0.3% conv.
thor kids costume7K/yr -26.6%1.4% conv.
thor costume for boys8K/yr -10.9%1.0% conv.
adult thor costume6K/yr +8.7%0.2% conv.
thors costume6K/yr -20.8%0.5% conv.

All search terms

Top thor costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LVOW Thunder God Cloak Medieval King Cape for Men Women Halloween Thor Cosplay Renaissance LARP Costume(Burgundy)

L'VOW$34.814.3★46 rev

BMJDGM Childrens superhero Thor costume Classic Muscle Costume Suit Includes headpiece hammer cape (Small)

BMJDGM$38.394.6★57 rev

Joukavor Medieval Cloak Thor Costume Cape Adult Women Men for Halloween Cosplay Comic Con (Burgundy)

Joukavor$35.383.8★27 rev

LEMONBABY Little Kids Boys Costume Home Wear Pajamas Sets Cotton Sleepwear (as1 age 3_years grey)

LEMONBABY$20.294.5★157 rev

ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props

ILLOMEEGOOS$34.700.0★0 rev

Newest

by launch date

Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8

Marvel$16.093,269 rev

2mo ago

ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props

ILLOMEEGOOS$34.700 rev

3mo ago

Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)

Ditip$33.301 rev

4mo ago

Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children

Lobcssud$27.6561 rev

1y ago

Cosplaya Inflatable Hammer Costume for Mens Adult Teens Man Woman Accessories Tool Cosplay Halloween Costumes One Size

Cosplaya$12.5944 rev

1y ago

What buyers say about thor costume

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Fun Toy”

Gifting Purpose12%

“Amazing gift”

Size-Overall12%

“Nice fit”

Quality-Overall7%

“Doesnt look cheap”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Soft Feel5%

“Its soft and looks nice”

Value For Money4%

“Good buy”

Shooting3%

“Those nerf bullets really fly”

Comfort-Overall3%

“its very nice and comfortable thanks”

Brightness/Shine/Glow3%

“Bright enough when lit tho”

What buyers complain about

Durability23%

“Broke the first day”

Functionality-Overall14%

“Not working”

Quality-Overall12%

“Cheap quality”

Inflation/Deflation7%

“Terrible, wouldn't stay inflated from the beginning”

Size-Overall7%

“A little small”

Battery Life7%

“The batteries died”

Material Quality7%

“Made with very thin plastic definitely not going to last”

Thickness5%

“is thin and feels like its more padding than pleather”

Defective Material/Parts4%

“Moldy.,parts missing”

Hard Feel4%

“Moldy”

Top return reasons

Size-Overall40%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Value For Money6%

Color5%

Quality-Overall5%

Material Quality3%

Length3%

Functionality-Overall2%

Shooting2%

Common questions

Is thor costume profitable to sell on Amazon United States?: The niche generates $93K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (44/100).
How competitive is the thor costume niche?: 21 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in thor costume?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.5% — above our launch gate.
When does demand for thor costume peak?: Demand peaks in Sep–Oct; the busiest month runs 18.4× the quietest.
What does it cost to enter the thor costume niche?: Listings span $12.59–$66.40; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.