Thongs

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

1.4%

Market size, estimated

$1.2Ma year

Peak month

December1.9× the quietest month

Top search term

cotton thongs for women955K searches a year

Listings sell for $12.87 on average, from $6.49 to $28.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $12.87 that is $16K to $19K a year per listing.

Average price

$12.87under the $15 to $100 sweet spot

Price range

$6.49–$28.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$16K–$19K

Returns

2.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #54 within Lingerie. It carries 8,827 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#54in Lingerie

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

8,827per listing

Listings tracked

69

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months