thobe
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.44avg listing price — sweet spot $15–$100
Price range
Incredible$20.17–$61.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good559.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$73K$73K/yr · 572K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, thobe is a $73K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
thobe market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $57K–$71K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,351
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 4.6%
- Avg brand age
- 44 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
21%
Top 20: 48%
Open market
16%
- YAOHUOLE38%
- COOFANDY14%
- Runcati11%
- Jacansi8%
- Yaolzeku7%
- LVCBL5%
- Open — no brand owns it (14 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 4.9×
Top thobe search terms
- thobe for men117K/yr
- kaftan for men68K/yr
- mens kaftan45K/yr
- thobe73K/yr
- muslim clothes for men46K/yr
- mens thobe31K/yr
- mens caftan15K/yr
- caftans for men18K/yr
- muslim men clothing20K/yr
- kaftan men13K/yr
Top thobe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer
Yaolzeku$32.374.0★38 rev
YAOHUOLE Moroccan Thobe for Men Mens Long Sleeve Kaftan Thobe Black L
YAOHUOLE$28.204.2★401 rev
YAOHUOLE Mens Long Sleeve Kaftan Thobe Muslim Thobe for Men Dark Gray 3XL
YAOHUOLE$28.204.2★401 rev
Jacansi Mens Home House Robe Khaki M
Jacansi$25.564.2★413 rev
YAOHUOLE Long Sleeve Mens Kaftan Thobe Button Up Arabic Robes for Men Side Split Kaftan Brick Red L
YAOHUOLE$26.214.4★949 rev
Newest
by launch dateYaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer
Yaolzeku$32.3738 rev
Runcati Mens Kaftan Thobe Textured Henley Shirt Long Sleeve Robe Casual Muslim Gown Shirt Navy
Runcati$25.0787 rev
Runcati Mens Kurta Sherwani Coats Kaftan Indian Ethnic Royal Suits Mandarin Collar Wedding Festive Party Blazer Burgundy
Runcati$61.49248 rev
COOFANDY Mens Summer Robes Lightweight Rave Kimono Kaftan For Men Floral 2 Piece Kimono Set Open Front Long Cardigan Outwear
COOFANDY$36.06626 rev
YAOHUOLE Mens Islamic Thobe Long Sleeve Kaftan Navy XL
YAOHUOLE$27.7161 rev
Trending
90-day click momentumJacansi Mens Home House Robe Khaki M
Jacansi$25.564.2★
COOFANDY Mens Summer Robes Lightweight Rave Kimono Kaftan For Men Floral 2 Piece Kimono Set Open Front Long Cardigan Outwear
COOFANDY$36.064.4★
YAOHUOLE Muslim Mens Thobe MenS Caftan Big and Tall Mens Saudi Arabic Thobe White M
YAOHUOLE$26.124.4★
Runcati Mens Kurta Sherwani Coats Kaftan Indian Ethnic Royal Suits Mandarin Collar Wedding Festive Party Blazer Burgundy
Runcati$61.494.2★
Yaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer
Yaolzeku$32.374.0★
What buyers say about thobe
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable and relaxed, giving it that easy, effortless vibe you want in a beach cover-up”
“Feels comfortable”
“Material is of very good quality”
“The overall construction is pretty good”
“giving it a comfortable casual look while still appearing stylish”
“The fabric is soft”
“I like the color”
“nicely lightweight”
“Exactly as advertised”
“breathability”
What buyers complain about
“The fit was weird”
“The material is slightly scratchy”
“Cheap”
“Not cool, not soft”
“The mesh was stretchy”
“It is very long”
“The kaftan is a little different than the pictures portray on the listing - different opening at top”
“It's really hard to keep on me”
“I thought it was too feminine”
“would not spend $30+ again”
Top return reasons
Common questions
- Is thobe profitable to sell on Amazon United States?
- The niche generates $73K/yr across 101 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the thobe niche?
- 20 brands and 24 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in thobe?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 12.0% — above our launch gate.
- When does demand for thobe peak?
- Demand peaks in Mar; the busiest month runs 4.9× the quietest.
- What does it cost to enter the thobe niche?
- Listings span $20.17–$61.49; the average listing price is $28.44 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.