- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $73K/yr572K searches / yr
- 90-day growth
- -52.5%search demand this quarter
- Competition
- 21%top-5 click share · 20 brands · 24 sellers
Flapen Score
Thobe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thobe is stronger. Inside it, weaker.
Market
The Thobe market on Amazon at a glance
Shoppers on Amazon United States searched for Thobe 572K times last year and spent an estimated $73K. The top 5 brands take 79% of clicks. Demand peaks in Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 572K
- Growth, 90 days vs prior 90
- -52.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $73Ka year
- Peak month
- March4.9× the quietest month
- Top search term
- thobe for men117K searches a year
02 · Price
A sale here is worth $28.44.
Listings sell for $28.44 on average, from $20.17 to $61.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.44 that is $0 to $3K a year per listing.
- Average price
- $28.44inside the $15 to $100 sweet spot
- Price range
- $20.17–$61.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 12.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,351 within Sleep & Lounge. It carries 559 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 4.6%
- Average rank
- #1,351in Sleep & Lounge
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 559per listing
- Listings tracked
- 101
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Thobe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
21%
Top 20: 48%
Open market
16%
- Brand 138%
- Brand 214%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (14 brands, 16%)
Demand
Thobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 4.9×
Search terms
Top Thobe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thobe for men117K/yr
- kaftan for men68K/yr
- mens kaftan45K/yr
- thobe73K/yr
- muslim clothes for men46K/yr
- mens thobe31K/yr
- mens caftan15K/yr
- caftans for men18K/yr
- muslim men clothing20K/yr
- kaftan men13K/yr
Reviews and returns
What reviews say buyers love and hate about Thobe
We read the reviews and the return reasons for every product selling here.
“The fit was weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thobe questions
Answered from the same tracked data.









