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This Too Shall Pass Bracelet

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $40K a year here, so This Too Shall Pass Bracelet is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$40K/yr53K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
64%top-5 click share · 16 brands · 28 sellers

Flapen Score

This Too Shall Pass Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, This Too Shall Pass Bracelet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The This Too Shall Pass Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for This Too Shall Pass Bracelet 53K times last year and spent an estimated $40K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.1%
Market size, estimated
$40Ka year
Top search term
this too shall pass bracelet31K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $6.87 to $25.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.41 that is $1K to $3K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$6.87–$25.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #8,097 within Bracelets. It carries 54 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
39%
Out of stock, average day
41.4%
Average rank
#8,097in Bracelets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
23

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top This Too Shall Pass Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

28

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

19%

  • Brand 119%
  • Brand 215%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 68%

Search terms

Top This Too Shall Pass Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • this too shall pass bracelet31K/yr
  • this too shall pass but f hell bracelet18K/yr
  • this too shall pass but fucking hell4K/yr

Reviews and returns

What reviews say buyers love and hate about This Too Shall Pass Bracelet

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Allergies”
1.1%of orders come back
“causes skin irritation if you don't take it off”
A buyer, on “Allergies”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common This Too Shall Pass Bracelet questions

Answered from the same tracked data.