This Is Fine

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

3.2%

Market size, estimated

$36Ka year

Peak month

December4.3× the quietest month

Top search term

this is fine dog29K searches a year

Listings sell for $19.11 on average, from $6.98 to $42.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.11 that is $2K to $5K a year per listing.

Average price

$19.11inside the $15 to $100 sweet spot

Price range

$6.98–$42.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #4,352 within Keyrings & Keychains. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

13.0%

Average rank

#4,352in Keyrings & Keychains

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

409per listing

Listings tracked

12

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months