This Is Fine
FailShoppers spend an estimated $36K a year here, so This Is Fine is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $36K/yr60K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 23 sellers
Flapen Score
This Is Fine against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, This Is Fine is stronger. Inside it, weaker.
Market
The This Is Fine market on Amazon at a glance
Shoppers on Amazon United States searched for This Is Fine 60K times last year and spent an estimated $36K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $36Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- this is fine dog29K searches a year
02 · Price
A sale here is worth $19.11.
Listings sell for $19.11 on average, from $6.98 to $42.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.11 that is $2K to $5K a year per listing.
- Average price
- $19.11inside the $15 to $100 sweet spot
- Price range
- $6.98–$42.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #4,352 within Keyrings & Keychains. It carries 409 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 13.0%
- Average rank
- #4,352in Keyrings & Keychains
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 409per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top This Is Fine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
23
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
10%
- Brand 141%
- Brand 217%
- Brand 311%
- Brand 411%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
This Is Fine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about This Is Fine
We read the reviews and the return reasons for every product selling here.
“Pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common This Is Fine questions
Answered from the same tracked data.