Is this is fine profitable to sell on Amazon United States?

The niche generates $36K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (38/100).

How competitive is the this is fine niche?

10 brands and 23 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in this is fine?

Top complaints mined from reviews: Value For Money, Water Resistance, Size-Overall. The return rate is 1.3%.

When does demand for this is fine peak?

Demand peaks in Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the this is fine niche?

Listings span $6.98–$42.48; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.

this is fine

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Review moat

Great409.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.98–$42.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$36K

$36K/yr · 60K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, this is fine is a $36K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

this is fine market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $48K–$57K; units × avg price
Conversion rate: 3.2%
Avg BSR: #4,352
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 13.0%
Avg brand age: 29 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

Aureliayue41%
BUILDIFY17%
Generic11%
Tavashome11%
GRIT KULTURE6%
100% Soft4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.3×

Open Trend

Top this is fine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aureliayue Funny This is Fine Dogs Keychain for Men & Women Durable Key Ring for Keys Bags Cars Cool Accessories for Keys

Aureliayue$11.014.3★18 rev

This is Fine Dog Building Blocks Funny Meme Coffee Dog Action Figure Toys Cartoon Puppy Desktop Animal Model Comics Character Toys Birthday Christmas White Elephant Gifts for Adults Kids Boys Girls

BUILDIFY$30.694.6★11 rev

Tavashome This is Fine Dog Plush 11 inches Sized Funny Coffee Drinking Dog Stuffed Animal Action Figures Soft Dolls Meme Plushies Xmas Birthday Party Graduation Humor Gag Hilarious Ideal Gifts

Tavashome$15.364.8★89 rev

Iconic This is Fine Dog Meme - Durable & Stylish - Spark Conversations - Internet Culture & Humor - Collectible

Generic$8.694.9★30 rev

GRITKULTURE This is Fine Morale Meme Sticker Assorted 16 Pack for Cars Trucks Windows Scrapbooking Laptop in Support of Military Tactical Fire Dog

GRIT KULTURE$6.984.6★312 rev

Newest

by launch date

This is Fine Dog Building Blocks Set Funny Meme Character Coffee Fire Cartoon Dog Building Kit for Desk Decor Comics Birthday Christmas White Elephant Gifts for Adults Boys Girls

BUILDIFY$22.0211 rev

6mo ago

This is Fine Dog Building Blocks Funny Meme Coffee Dog Action Figure Toys Cartoon Puppy Desktop Animal Model Comics Character Toys Birthday Christmas White Elephant Gifts for Adults Kids Boys Girls

BUILDIFY$30.6911 rev

9mo ago

Aureliayue Funny This is Fine Dogs Keychain for Men & Women Durable Key Ring for Keys Bags Cars Cool Accessories for Keys

Aureliayue$11.0118 rev

11mo ago

This Is Fine Dog Mug Funy Coffee Tea Fire Ceramic Mug 11 Oz Coffee Mug For Friends Family Colleagues Christmas

Generic$18.876 rev

1y ago

Tavashome This is Fine Dog Plush 11 inches Sized Funny Coffee Drinking Dog Stuffed Animal Action Figures Soft Dolls Meme Plushies Xmas Birthday Party Graduation Humor Gag Hilarious Ideal Gifts

Tavashome$15.3689 rev

1y ago

What buyers say about this is fine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“decent quality plush”

Instructions/User Manual/Troubleshooting15%

“The instructions are clear”

Gifting Purpose14%

“This is how its being gifted”

Assembly/Installation7%

“This was a fun set to put together”

Strength5%

“Once it all came together completely it is sturdy”

Ease Of Use4%

“It was easy,”

Soft Feel4%

“have smooth edges”

Design-Overall3%

“appreciate the design”

Fun/Entertainment Experience3%

“It's a fun project”

Durability3%

“feels pretty durable”

What buyers complain about

Value For Money13%

“Pricey”

Water Resistance11%

“Not water resistant at all destroyed”

Size-Overall9%

“Small”

Assembly/Installation8%

“Again, not the best experience when assembling it”

Thickness6%

“Too thin and too many extra graphics”

Quality-Overall6%

“Not the best”

Advertised Vs Actual Product6%

“Not exactly what was advertised”

Strength4%

“so it wont stand up well to rough handling”

Adhesion/Stickiness3%

“then it the rest of the clear sticker probably wouldnt stick properly”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product10%

Defective Material/Parts8%

Material Quality4%

Quality-Overall3%

Product Condition2%

Adhesion/Stickiness2%

Durability2%

Gifting Purpose2%

Ease Of Use2%

Common questions

Is this is fine profitable to sell on Amazon United States?: The niche generates $36K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (38/100).
How competitive is the this is fine niche?: 10 brands and 23 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in this is fine?: Top complaints mined from reviews: Value For Money, Water Resistance, Size-Overall. The return rate is 1.3%.
When does demand for this is fine peak?: Demand peaks in Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the this is fine niche?: Listings span $6.98–$42.48; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.