Is Thirty One Bags profitable to sell on Amazon United States?

Flapen scores Thirty One Bags 41 out of 100 on Amazon United States, a Fail. Shoppers spend $35K a year across 34 tracked products. Search demand grew +19.7% in the last 90 days.

How competitive is the Thirty One Bags niche on Amazon United States?

16 brands and 23 sellers compete in Thirty One Bags on Amazon United States. The top 5 Thirty One Bags products take 41% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Thirty One Bags?

Thirty One Bags buyers on Amazon United States complain most about Size-Overall, Handle Quality, and Durability. An estimated 3.4% of orders come back.

When does demand for Thirty One Bags peak?

Search demand for Thirty One Bags on Amazon United States peaks in Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Thirty One Bags niche?

Thirty One Bags sells for $24.94 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $2.04 to $39.73. The average product has 4,841 reviews, the count a new listing must catch up to.

Thirty One Bags

Fail

Buyers convert on only 0.3% of searches, so Thirty One Bags is a Fail.

Flapen Score: 41
41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size: $35K/yr465K searches / yr
90-day growth: +19.7%search demand this quarter
Competition: 41%top-5 click share · 16 brands · 23 sellers

Flapen Score

Thirty One Bags against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thirty One Bags is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Thirty One Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Thirty One Bags 465K times last year and spent an estimated $35K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months: 465K
Growth, 90 days vs prior 90: +19.7%
Conversion, latest week: 0.3%
Market size, estimated: $35Ka year
Peak month: December2.1× the quietest month
Top search term: thirty one bags152K searches a year

02 · Price

A sale here is worth $24.94.

Listings sell for $24.94 on average, from $2.04 to $39.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.94 that is $0 to $2K a year per listing.

Average price: $24.94inside the $15 to $100 sweet spot
Price range: $2.04–$39.73
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #231 within Travel Totes. It carries 4,841 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 97%
Out of stock, average day: 3.9%
Average rank: #231in Travel Totes
Average rating: 4.65 starsAmazon United States average 4.42 stars
Average reviews: 4,841per listing
Listings tracked: 34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Thirty One Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

18%

Brand 135%
Brand 216%
Brand 310%
Brand 410%
Brand 57%
Brand 64%
Open — no brand owns it (10 brands, 18%)

Demand

Thirty One Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Thirty One Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

thirty one bags152K/yr +12.9%0.2% conv.
thirty-one bags56K/yr +29.0%0.1% conv.
thirty-one29K/yr +122.5%0.1% conv.
31 bags and totes35K/yr +23.8%0.8% conv.
31 bags34K/yr -11.2%0.4% conv.
thirty one bags clearance22K/yr +14.3%0.1% conv.
thirty one17K/yr +73.8%0.1% conv.
thirty one large utility tote8K/yr +146.8%0.7% conv.
thirty one utility tote17K/yr -53.1%0.6% conv.
31 bag10K/yr +16.8%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Thirty One Bags

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Strength”

17%of negative reviews mention “Size-Overall”

3.4%of orders come back

“These bags are small”

A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Thirty One Bags questions

Answered from the same tracked data.

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