Thinx Period Underwear

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

1.7%

Market size, estimated

$113Ka year

Peak month

July3.8× the quietest month

Top search term

girls period underwear142K searches a year

Listings sell for $19.24 on average, from $11.01 to $35.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.24 that is $5K to $10K a year per listing.

Average price

$19.24inside the $15 to $100 sweet spot

Price range

$11.01–$35.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

4.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Underwear. It carries 2,826 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#57in Underwear

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,826per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months