Thinx for All Leaks

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.5%

Market size, estimated

$29Ka year

Peak month

July1.9× the quietest month

Top search term

thinx bladder leak underwear for women33K searches a year

Listings sell for $36.18 on average, from $9.79 to $60.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.18 that is $0 to $4K a year per listing.

Average price

$36.18inside the $15 to $100 sweet spot

Price range

$9.79–$60.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,656 within Lingerie. It carries 1,202 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

7.7%

Average rank

#1,656in Lingerie

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,202per listing

Listings tracked

54

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months