thinx for all leaks
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.18avg listing price — sweet spot $15–$100
Price range
Great$9.79–$60.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Review moat
Good1,201.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, thinx for all leaks is a $29K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
thinx for all leaks market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,656
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 7.7%
- Avg brand age
- 42 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
29
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
33%
Top 20: 78%
Open market
10%
- THINX41%
- Thinx for All18%
- Hanes12%
- AIRCUTE11%
- INNERSY5%
- Battewa3%
- Open — no brand owns it (11 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top thinx for all leaks search terms
- thinx bladder leak underwear for women33K/yr
- thinx incontinence underwear for women9K/yr
- speax bladder leak underwear for women5K/yr
- speax2K/yr
- thinx for all leaks2K/yr
- speax by thinx hi-waist incontinence underwear for women814/yr
- speax thinx incontinence underwear for women101/yr
Top thinx for all leaks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thinx for All Leaks Hi-Waist Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Black XS
THINX$39.334.1★192 rev
Hanes Womens Comfort Period. Briefs Super Leak Post-Partum & Period Underwear 3-Pack
Hanes$13.974.1★6,272 rev
Thinx for All Leaks Hip-Hugger Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Beige L
THINX$36.834.4★183 rev
AIRCUTE Washable Urinary Incontinence Underwear for Women Absorbent Seamless High Waist Leak Protective Panty 3 Pack (Black-Beige-Blush Large)
AIRCUTE$50.584.0★352 rev
Thinx for All Leaks Hi-Waist Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Black M
THINX$39.244.1★192 rev
Newest
by launch date
CITURLAN Incontinence Underwear for Women - 100ml Absorbency | Leakproof & Washable | Bladder Control Panties for Women 2 Pack (Nude Color L)
CITURLAN$29.5182 rev
Incontinence Underwear for Women Washable Leak Proof Underwear for Bladder Leak & Postpartum Protection Reusable Womens Cotton Period Panties 3 Pack Large
BAJISA$24.03108 rev
BATTEWA Mid-Waist Incontinence Underwear for Women Leak Proof Panties Protective Briefs for Bladder Control Washable Absorbency 40ML 3Pack (Large 3 Color)
Battewa$38.2844 rev
Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack L
Thinx for All$37.47288 rev
Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to Regular 12 Tampons* Period Panties Leakproof Reusable & Controls Odor Black 2 Pack L
Thinx for All$34.33288 rev
Trending
90-day click momentumThinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack L
Thinx for All$37.474.4★
INNERSY Period Underwear for Women High Waisted Leak-Proof Postpartum Menstrual Panties 3-Pack (Dark Vintage Large)
INNERSY$22.824.2★
CITURLAN Incontinence Underwear for Women - 100ml Absorbency | Leakproof & Washable | Bladder Control Panties for Women 2 Pack (Nude Color L)
CITURLAN$29.513.5★
AIRCUTE Washable Urinary Incontinence Underwear for Women Absorbent Seamless High Waist Leak Protective Panty 3 Pack (Black-Beige-Blush Large)
AIRCUTE$50.584.0★
Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack XL
Thinx for All$37.484.4★
What buyers say about thinx for all leaks
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“fit like a glove”
“Good period product”
“Super soft”
“Worth it”
“Great absorbency”
“They performed as stated”
“Good material”
“They are breathable”
“It holds moisturizer nicely”
What buyers complain about
“Too short”
“Thick seam is not comfortable”
“Not very absorbent”
“Smelly”
“Other brands are thinner or sports fabric”
“and poor seams”
“not worth money”
“Did not work”
“Sometimes it's heavy”
“LEAKS”
Top return reasons
Common questions
- Is thinx for all leaks profitable to sell on Amazon United States?
- The niche generates $29K/yr across 54 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the thinx for all leaks niche?
- 17 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in thinx for all leaks?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Absorbency. The return rate is 3.8%.
- When does demand for thinx for all leaks peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the thinx for all leaks niche?
- Listings span $9.79–$60.47; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.