Thinking Cap

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-57.6%

Conversion, latest week

3.4%

Market size, estimated

$35Ka year

Top search term

thinking cap26K searches a year

Listings sell for $18.97 on average, from $9.93 to $37.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.97 that is $2K to $5K a year per listing.

Average price

$18.97inside the $15 to $100 sweet spot

Price range

$9.93–$37.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #29,867 within Baseball Caps. It carries 667 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

58%

Out of stock, average day

27.9%

Average rank

#29,867in Baseball Caps

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

667per listing

Listings tracked

33

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months