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Thing 1 and Thing 2 Costumes Kids

Fail

Shoppers spend an estimated $0 a year here, so Thing 1 and Thing 2 Costumes Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$0/yr136K searches / yr
90-day growth
-89.4%search demand this quarter
Competition
35%top-5 click share · 21 brands · 23 sellers

Flapen Score

Thing 1 and Thing 2 Costumes Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thing 1 and Thing 2 Costumes Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thing 1 and Thing 2 Costumes Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Thing 1 and Thing 2 Costumes Kids 136K times last year and spent an estimated $0. The top 5 brands take 60% of clicks. Demand peaks in Mar–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-89.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October76.9× the quietest month
Top search term
thing 2 costume22K searches a year

02 · Price

A sale here is worth $27.61.

Listings sell for $27.61 on average, from $9.44 to $110.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.61 that is $0 to $3K a year per listing.

Average price
$27.61inside the $15 to $100 sweet spot
Price range
$9.44–$110.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #24,885 within Girls. It carries 427 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
5.9%
Average rank
#24,885in Girls
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
427per listing
Listings tracked
36

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Thing 1 and Thing 2 Costumes Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

23

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 81%

Open market

35%

  • Seven Times Six35%
  • Mad Engine7%
  • elope7%
  • Jazwares Costume Play6%
  • Mighty Fine5%
  • PATCHUPS4%

Demand

Thing 1 and Thing 2 Costumes Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 76.9×

Search terms

Top Thing 1 and Thing 2 Costumes Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thing 2 costume22K/yr
  • thing one costume15K/yr
  • thing 1 and thing 2 costumes kids29K/yr
  • thing costume15K/yr
  • thing 1 and thing 2 pajamas6K/yr
  • thing 1 costume kids12K/yr
  • thing one and thing two costumes kids9K/yr
  • thing 2 costume kids7K/yr
  • thing 1 and thing 2 costumes toddler18K/yr
  • thing 1 and thing 2 costumes kids girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Thing 1 and Thing 2 Costumes Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
5.6%of orders come back
“they are way too big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thing 1 and Thing 2 Costumes Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data