Thin Blue Line

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

1.0%

Market size, estimated

$24Ka year

Peak month

December3.3× the quietest month

Top search term

thin blue line83K searches a year

Listings sell for $16.09 on average, from $6.10 to $46.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.09 that is $0 to $2K a year per listing.

Average price

$16.09inside the $15 to $100 sweet spot

Price range

$6.10–$46.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #9,300 within Baseball Caps. It carries 2,351 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

84%

Out of stock, average day

1.6%

Average rank

#9,300in Baseball Caps

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,351per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months