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Thin Black Dress Socks for Men

Fail

The top 5 brands take 95% of clicks, so Thin Black Dress Socks for Men is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$93K/yr61K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
50%top-5 click share · 9 brands · 14 sellers

Flapen Score

Thin Black Dress Socks for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thin Black Dress Socks for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thin Black Dress Socks for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Thin Black Dress Socks for Men 61K times last year and spent an estimated $93K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
8.1%
Market size, estimated
$93Ka year
Top search term
wander socks men23K searches a year

02 · Price

A sale here is worth $18.71.

Listings sell for $18.71 on average, from $7.10 to $26.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.71 that is $0 to $2K a year per listing.

Average price
$18.71inside the $15 to $100 sweet spot
Price range
$7.10–$26.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #264 within Athletic Socks. It carries 8,055 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#264in Athletic Socks
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,055per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Thin Black Dress Socks for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

3%

  • Brand 180%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Thin Black Dress Socks for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wander socks men23K/yr
  • wander socks18K/yr
  • mens black dress socks size 13-156K/yr
  • thin black dress socks for men5K/yr
  • mens thin black dress socks4K/yr
  • wander mens socks3K/yr
  • mens black dress socks cotton3K/yr

Reviews and returns

What reviews say buyers love and hate about Thin Black Dress Socks for Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thin Black Dress Socks for Men questions

Answered from the same tracked data.