Is thigh society cooling shorts profitable to sell on Amazon United States?

The niche generates $145K/yr across 36 tracked products. 14 of 17 products launched in the last 360 days are still selling. 90-day search growth is +232.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the thigh society cooling shorts niche?

18 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in thigh society cooling shorts?

Top complaints mined from reviews: Size-Overall, Shape/Style, Thigh Fit. The return rate is 8.8% — above our launch gate.

When does demand for thigh society cooling shorts peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 20.9× the quietest.

What does it cost to enter the thigh society cooling shorts niche?

Listings span $12.29–$37.29; the average listing price is $17.53 (sweet spot $15–$100). The average incumbent carries 8,109 reviews — the moat a new listing must climb.

thigh society cooling shorts

Worth a look

Shows demand growing +232.8% this quarter, but high returns (8.8%) keeps it on the watch list.

Growth

Incredible+232.8%

90-day search growth — must beat 0% to launch

Price range

Great$12.29–$37.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.53

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$145K

$145K/yr · 772K searches

Review moat

Bad8,108.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, thigh society cooling shorts is a $145K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

thigh society cooling shorts market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $140K–$175K; units × avg price
Conversion rate: 1.1%
Avg BSR: #69
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 3.7%
Avg brand age: 42 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

29%

FRESBEIT24%
Blueinn17%
Reamphy9%
ForeverShaper8%
INNERSY8%
DailyCity5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +232.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.9×

Open Trend

Top thigh society cooling shorts search terms

thigh society cooling shorts for women287K/yr +253.7%1.0% conv.
thigh society146K/yr +157.6%0.7% conv.
cooling shorts for women under dresses50K/yr +366.9%1.0% conv.
thigh society cooling shorts46K/yr +231.1%0.8% conv.
jockey skimmies for women42K/yr +240.3%0.4% conv.
cooling shorts for women31K/yr +303.7%0.5% conv.
cooling shorts24K/yr +303.4%0.7% conv.
cooling slip shorts for women14K/yr +305.6%0.5% conv.
jockey shapewear for women25K/yr +44.1%0.1% conv.
cooling slip shorts11K/yr +392.0%0.4% conv.

All search terms

Top thigh society cooling shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FRESBEIT Cooling Slip Shorts for Under Dress Women Anti Chafing Seamless High-Wasited Shapewear Short Workout Biker Shorts

FRESBEIT$19.534.8★90 rev

Blueinn Womens High Waisted Cooling Slip Shorts - Anti Chafing Under Dress Shorts for Women Scalloped Edge Safety Shorts NU-L Beige

Blueinn$13.854.3★224 rev

Reamphy 3 Pack Slip Shorts for Women Under Dress Comfortable Smooth Yoga Workout Biker Shorts(Black+White+Nude L)

Reamphy$14.634.5★13,965 rev

FRESBEIT Anti Chafing Shorts Cooling Slip Shorts for Under Dress

FRESBEIT$15.954.1★5 rev

YADIFEN Slip Shorts for Under Dresses Women Seamless Anti Chafing Underwear Shaping Boyshort Smooth Thigh Biker Short Panties

YADIFEN$14.934.5★13,844 rev

Newest

by launch date

ForeverShaper Slip Shorts for Under Dresses Women Seamless Anti Chafe Underwear Shapewear Thigh Cooling Biker Short Panties

ForeverShaper$16.3832 rev

2mo ago

DailyCity High Waisted Slip Shorts for Under Dresses - Cooling Soft Anti Chafing Boyshort Underwear Yoga Panties for Women Nude L

DailyCity$14.7831 rev

3mo ago

Jockey Womens Shapewear Skimmies Seamfree Ultralight Smoothing Cooling Shortie Slipshort Light L

Jockey$18.280 rev

4mo ago

INNERSY Plus Size Womens XL-5XL Slip Shorts for Under Dresses Anti-Chafing Smooth Summer Shorts 3-Pack(Black White Nude 3X-Large)

INNERSY$28.8526 rev

5mo ago

Yeblues Cooling Slip Shorts for Under Dress Women Anti Chafing Thigh Seamless Short Breathability Side Mesh Design Boyshorts L

Yeblues$15.7018 rev

5mo ago

What buyers say about thigh society cooling shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“super comfortable to wear”

Size-Overall16%

“fits snug”

Soft Feel11%

“Awesome softness”

Quality-Overall6%

“Excellent product”

Stretchability/Expandability/Elasticity5%

“comfortable stretch”

Advertised Vs Actual Product4%

“As advertised”

Value For Money3%

“Worth it”

Breathability3%

“Comfortable and breathable”

Weight Light3%

“lightweight material”

Shape/Style3%

“make the dress look nicer and more even”

What buyers complain about

Size-Overall16%

“way too big”

Shape/Style7%

“definitely does not shape”

Thigh Fit7%

“Doesnt stay put on thighs”

Waist Fit6%

“Its tight around the waist”

Thickness3%

“These are not meant to perform as thicker shapewear”

Material Quality3%

“My only concern is that the material is lighter weight than my previous ones”

Functionality-Overall3%

“Doesnt Work”

Compression3%

“I didn't want a spanz type compression short”

Stretchability/Expandability/Elasticity2%

“stretched the waistband. which is as tight as an exercise band”

Value For Money2%

“Waste of money”

Top return reasons

Size-Overall45%

Waist Fit11%

Length7%

Thigh Fit4%

Material Quality4%

Width4%