Thick Black Belt

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

1.2%

Market size, estimated

$51Ka year

Peak month

October3.4× the quietest month

Top search term

wide black belt women76K searches a year

Listings sell for $14.04 on average, from $6.11 to $33.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.04 that is $0 to $1K a year per listing.

Average price

$14.04under the $15 to $100 sweet spot

Price range

$6.11–$33.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

8.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #569 within Belts. It carries 1,661 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#569in Belts

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,661per listing

Listings tracked

138

37 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

37

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months